Names&Naming

On every business naming challenge, solving for x, with just the right mix of strategy and style, is my holy grail. As a veteran brand strategist and copywriter, it’s a specialty discipline that called to me two decades ago, but I didn’t fully embrace it until about 2008. Let’s be honest: it’s not your everyday vocation. But the overwhelming fit is that naming leverages my odd duck combination of verbal dexterity and strategic positioning.