Nicolas Abou

Creative direction and production for brands. Every project starts as strategy: what the brand means, what the work has to say. Then I direct it to life, beautiful, polished, made with restraint. One vision, from first idea, to final frame, to delight. A decade directing and shooting for Nespresso, IWC, American Express, TAG Heuer, Google, Sephora and lululemon, across 20+ campaigns and 100+ events. Brand campaigns, event coverage, retail programs and interview-led films, in Montreal and London. For brand strategy and transformation, I work through my studio, Origine Strategic Studio (originestudio.com).