Origine Strategic Studio

Origine is a strategic creative studio in Montreal and London, founded by Nicolas Abou. Origine defines what a brand should mean and leads the creative direction and production that make people feel it, so the strategy shows up in the finished work. The studio works with brand and marketing leaders at meaning-driven organizations, across brand strategy, transformation, campaign and content strategy, and experience strategy. Founder Nicolas Abou came up through brand and experience strategy at IBM iX before a decade directing production for brands including Nespresso, American Express, Google, TAG Heuer and IWC.