Plaid Testing

Plaid Testing is an executive marketing partner for ecommerce brands, founded by Jason Lu. It gives growing brands the strategic layer that normally arrives only with a full-time CMO hire, without the retainer and headcount that usually come with it.

The work spans four connected areas: fractional CMO leadership, full-funnel paid media across social, search and shopping, performance creative run as a testing discipline, and tracking and attribution reconciled to a single source of truth.

Plaid Testing works with ecommerce brands investing $50,000 or more a month in paid media, most often in apparel and athletic wear, fashion and accessories, and wellness and supplements. The firm is a Meta Business Partner.

Engagements begin with a free thirty minute growth audit covering a tracking review, a read on account structure and three specific fixes, with no retainer required to start.

Plaid Testing is not affiliated with Plaid Inc., the financial data company.