Pointman News Creation

We Won’t Do Vanilla PR (and We Won’t Let You Do It Either!)

Pointman News Creation has a 21-year history of consistently beating the odds, innovating with media-dominating pitches and creating some of the most widely seen and discussed media stories of the past two decades for our varied clients.

That leads to major visibility and credibility for our clients from trusted third-party media sources online, on tv, on radio and in print.

From real estate to beds in a box, from travel to fashion, insurance to financial advisors, ethical hackers and beef jerky flowers and gluten-free bread to poultry plant whistleblowers ... we've done it all!

No, It's Not Cause We 'Know a Guy at The National Post/Forbes/CBC/or CNN!'

Having worked as a journalist at three national broadcast news networks, our Founder, Patrick McCaully, personally knows a lot of media. That's a good thing, but no one does a story because they like you; the least number of journalists are generating the most content in history; it all comes down to the 'gravitas' of the campaign idea and tactically creating legitimately newsworthy pitches that the media can (and does) get excited about.

We Believe in a 'Trojan Horse' Approach!

The best pr pitches get you past the gates, in front of the media and ultimately score you the earned media coverage you deserve. So be bold, go big and work with Pointman to do something truly different.

The Best Idea Wins