Overview

About Principals

We make brands a force for positive change.

As Australasia's independent branding powerhouse, we're for organisations with big ambitions and anyone looking to unlock the power of brand to step up.

Across our offices in Sydney, Melbourne and Auckland, weve built a one-of-a-kind team delivering the widest range of brand capabilities. Strategists, researchers, planners, designers, animators, digital specialists and writers, all dedicated to solving branding challenges with nuance and ambition.

We've been making brands a force for positive change since 1995. And today, we're the most awarded agency in the APAC region.

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Focus

Service Focus of Principals

How the team's effort is distributed across services.

60%40%

Industries Focus

10%10%10%10%10%5%5%5%5%5%5%5%5%5%5%

Client Focus

Small Business70%
Medium Business20%
Large Business10%

Where we are

Locations (1)

Offices where Principals operates.

Headquarter
Australia

Australia

Level 1 58 Lower Fort Street
Sydney, New South Wales 2000
61292513833