Profacts

Profacts is a full-service market research and consultancy agency based in Ghent, Belgium, founded in 2006 by Stijn De Rammelaere and Timothy Desmet. The company works in Belgium and internationally, helping businesses and government organizations turn research and data into actionable insights and strategic recommendations.

The company provides services including Customer & Consumer Experience Research, Advertising & Communication Research, Product & Service Research, Brand Research, Pricing Research, Employee Research, Shopper Research, Employer Branding, Customer Performance, People Performance, Quantitative Research, Qualitative Research, Big Data Analytics, Data Analytics, AI Research Solutions, ROI Analytics, and Neuro & Implicit Research.

Profacts conducts research through online surveys, telephone interviews, face-to-face research, focus groups, online communities, interviews, and other digital and offline data-collection methods. Its analytics capabilities include segmentation, predictive modelling, churn analysis, statistical processing, and data modelling. The company also provides consultancy, workshops, webinars, and keynote sessions.

Profacts serves both companies and government bodies, with research covering B2B, B2C, and B2B2C environments. The company has developed expertise across multiple sectors and continues to invest in AI, digital, and data-driven research solutions. Profacts is now part of Mediafin, while continuing its day-to-day operations from Ghent.