Que Calido Studio

Que Cálido Studio® is an independent branding and packaging studio based in Buenos Aires, working with founders, companies, restaurants and culture-driven brands across Latin America and global markets.

We create brands through strategy, naming, visual identity, packaging design, storytelling, art direction and launch systems. Our work is especially focused on food, hospitality, CPG, restaurants, health, finance, entertainment and consumer brands.

We help clients turn ideas, products and businesses into clear, distinctive and desirable brands. That can mean launching a new food product, building a restaurant concept, repositioning an existing company, designing packaging systems, or creating a full identity for a brand entering a new market.

Our approach combines strategic clarity with strong visual direction. We do not believe in generic branding, empty presentations or design without a point of view. We work with clients who want more than a logo: they need a brand system that can communicate clearly, look different, scale across touchpoints and make people feel something.

Our services include brand strategy, naming, visual identity, packaging design, food branding, restaurant branding, hospitality branding, CPG branding, rebranding, storytelling, creative direction, motion graphics, spatial design and brand communication.

Que Cálido has worked on projects for Galicia, Swiss Medical, Calm, NotCo, 5020 Records, Sprittza and Chimichurri to the People. Our work has been recognized by LAD Awards and Sello Buen Diseño Argentino.

From Buenos Aires to Latin America and global markets, we create brands for people, love and creation.