Seed & Solace

Seed & Solace is an Edinburgh SEO consultancy helping small and medium-sized businesses win more enquiries from Google and AI search. Founded in 2022 by Sam Etherington after 12 years at digital agencies working with brands including Footasylum, Brittany Ferries and Leicester City FC, we bring big-business SEO thinking to SME budgets.

We offer three services. A Strategic SEO Audit gives you a prioritised roadmap of technical fixes, content gaps and quick wins. A monthly SEO retainer covers technical SEO, content strategy and brand authority, including visibility in AI search tools such as ChatGPT and Google's AI Overviews. Hands-on SEO training gives in-house teams the skills to manage SEO themselves.

Every recommendation considers the full customer journey, not just rankings, so traffic turns into enquiries. Recent results include +97% organic revenue in four months for Escape The Past and a 165% rise in search impressions for Albany HR.