SIBSEO

Saïd Ibozrar is a Senior SEO and GEO (Generative Engine Optimization) Consultant based in Brussels, Belgium, and the founder of SIBOZ Group , Darikey & SIBOX. He specializes in AI Search strategies and helps businesses improve their visibility across traditional search engines and generative AI platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.
He has extensive experience optimizing highly competitive service-based websites, including emergency and local service businesses such as plumbers, heating engineers, electricians, locksmiths, car rental agencies, real estate agencies, and liberal professions. His work focuses on technical SEO, local visibility, content strategy, entity optimization, and structured data adapted to both classic search rankings and AI-driven discovery.
Saïd Ibozrar is also a Digital Visibility Consultant specializing in GEO and SEO at Ethadex, a consulting firm based in Brussels. In this role, he supports companies in building sustainable organic growth strategies that combine proven SEO foundations with emerging Generative Engine Optimization techniques.
His approach prioritizes long-term visibility, authoritative signals, and technical excellence tailored to competitive local and service industries operating in Belgium and beyond.