Simply Vegas

In the spring of 2010, a bombshell was dropped on Gavin Ernstone. The RE/MAX brokerage where he had worked for years had decided to change to another national brand with a 6% franchise fee. Gavin’s first call was to John Gafford, who had recently left the same brokerage to buy a Keller Williams franchise, to see if he wanted to partner on a new RE/MAX. As he was already invested in Keller Williams, John declined. Gavin instead set out to open a new RE/MAX.

Just days before flying to Denver to finalize the deal, Gavin had a thought. He sent an email to his client base (the “Who’s Who” of Las Vegas luxury home clients) asking one question, “How important is the brokerage brand name to our relationship?” The response changed everything. The majority of his clients didn’t even know he worked with RE/MAX! He cancelled his flight with one thought in mind. “We are going to build a luxury full service firm with a 100% commission plan.”