The MSR Group

The MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception and awareness studies, feasibility studies, focus groups and more. There are no “off-the-shelf"​ solutions at The MSR Group. Our consultants are experts in the industry, and we’ll work with you to design a custom program that meets your needs. Then, we’ll provide analytical support and strategic recommendations that turn your research results into business results.