The Silk Initiative

We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, and scale their market opportunities. Whether it’s about short-term brand diagnostic work or a more comprehensive brand positioning understanding, we take a 360-degree look at the category, your consumers, competitors, and best-in-class approaches to guide brands like yours. This provides a complete assessment of the present opportunities and future risks facing your brand, helping you feel informed and competent as a brand owner.