The Silk Initiative

FMCG Market Research

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We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, and scale their market opportunities. Whether it’s about short-term brand diagnostic work or a more comprehensive brand positioning understanding, we take a 360-degree look at the category, your consumers, competitors, and best-in-class approaches to guide brands like yours. This provides a complete assessment of the present opportunities and future risks facing your brand, helping you feel informed and competent as a brand owner.

50 - 249
406 Jianguo West Road, #215 Xuhui District, Shanghai, Shanghai 200020

Focus Areas

Service Focus

  • Digital Marketing

Industry Focus

  • Food & Beverages

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