True Impact

trueIMPACT is a Canadian consumer neuroscience and marketing research company with offices in Toronto and Montreal. Founded in 2012, the company combines neuroscience, marketing, design, AI, and advanced analytics to help brands understand how consumers notice, process, and respond to marketing communications. Its work is focused on turning behavioral and neuroscience data into practical insights for improving marketing effectiveness.

The company provides services including Consumer Neuroscience Research, EEG Studies, Eye Tracking Studies, Predictive Eye Tracking, Marketing Material Analysis, Creative Optimization, Consulting, Public Speaking, Article Writing, and Teaching. Its research combines brain-imaging technologies, eye tracking, biometrics, and AI-based analysis to evaluate attention, comprehension, memory, motivation, and consumer behavior.

trueIMPACT's technology platform, trueSCAN, uses neuroscience and AI to analyze creative materials and identify what attracts attention, what gets overlooked, and what should be changed before a campaign launches. Users can upload advertisements, emails, packaging, websites, and other creative assets and receive prioritized recommendations for improvement.

The company serves organizations across industries including Food & Beverage, Travel & Tourism, Financial Services & Insurance, Retail & Services, Telecom & Technology, Government, and Nonprofit organizations. Its research has included more than 10,000 tested and optimized creative assets and applications across both B2B and B2C environments.

trueIMPACT works with brands, agencies, and research teams to provide evidence-based creative optimization and consumer insights, helping marketing teams make more informed decisions about advertising, design, and customer experiences.