App Description

When you search for an app in the app store, how do you know what the app is all about? What helps you understand what you are getting with a download? All of the details (but too many details) of a mobile app are written in the app description. App descriptions are the first real sources of information that a customer will read, and that important text will help them decide whether or not they want to download your app.

How do you stand out from the crowd? It’s all part of the app description. There are many ways that you can create a compelling description that draws readers in by providing a unique concept that explains the concept of your app while promising to make it worthwhile to your customers.

A good example is the app description for the mobile app known as Vine. The description on the iOS store states, “Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” Just two sentences, with one including a call to action, is enough to have warranted the millions of downloads the app has received.

Appeal is Key

Think of your mobile app as a present that you want to deliver to all of your current customers, new customers, and fans alike. You may have polished the present itself, but a present looks best with wrapping, right? This is a great way for you to be able to truly create something enticing for your target audience. Think of writing a good app description as picking out the best wrapping and bow for your present.

Questions to Ask Yourself

There are a few things you can ask yourself in order to go through the process of writing the perfect mobile app description. There are two basic questions that you can use to help you gain a deeper understanding of your app, as well as your target audience:

• What exactly is your mobile app? Think about how you would describe it. Is it a game? Is it an entertainment service? Is it part of a corporate institution for account holders? Think about the purpose of your mobile app and what exactly it does that you think your customers will want for their convenience or enjoyment.
• What makes your mobile app unique? If you are a banking institution and you have created a mobile app, what makes your app different from all of the other banking mobile apps that already exist? Why would customers want to download yours in particular?

Write down the answers to your questions and work with your development team to create the perfect app description. Remember to keep it short and simple, without skimping on the details. Your app description needs these key features:

• Context
• Keywords for search relevance
• Simple instructions
• A call to action

Having these magic elements to an app description can quickly increase views and contribute to more downloads over time.