Studio Mosaic

ABCD – ASO Case Study

Challenges

ABCD was entering the market as a new app with almost no keyword presence. The finance category is extremely competitive, with established players constantly pushing updates and seasonal campaigns. With multiple verticals inside the app, keyword targeting was complex, and organic visibility needed to be built from scratch before launch.

What We Did

• Built a complete ASO strategy during the development phase to ensure a strong organic launch.

• Mapped and prioritised high-intent keywords across Loans, UPI, Investments, and Insurance.

• Created new metadata and high-converting screenshots, tested multiple versions, and refined based on performance.

• Aligned ASO messaging with paid campaigns for consistency across acquisition channels.

• Ran in-app events to boost engagement and organic surface area.

• Provided product insights to improve onboarding, retention, and app ratings.

• Monitored reviews, analysed sentiment, and used learnings to further optimise metadata.

• Deployed Custom Store Listings for each major feature to capture high-intent traffic.

ASO Results

Downloads & Growth

• 5M+ total downloads

• 1M+ organic installs (20% contribution)

• 5× improvement in top-funnel metrics within first 20 days. 25×+ improvement within 60 days through further optimisation

Category Rankings

• #11 in Finance on Android

• #37 in Finance on iOS

Keyword Performance

• 24 keywords in Top 5 on Android

• 27 keywords in Top 5 on iOS

Overall Impact

• Strong organic visibility from launch

• Rapid ranking growth across multiple finance clusters

• Higher conversion rates from optimised screenshots and metadata

• Consistent rise in trust signals via improved reviews and ratings

Sachin Saga – ASO Case Study 

Challenges

Sachin Saga’s organic performance had started declining, with a sharp drop in Visits and unstable CVR. Seasonal cricket traffic wasn’t being fully captured, several new creative tests underperformed, and high uninstall volumes were hurting keyword authority. The app needed tighter ASO execution aligned with events, gameplay elements, and search behaviour in India.

What We Did

• Rebuilt metadata (Title, Short & Long Description) to strengthen coverage for India’s highest-volume cricket keywords.

• Introduced new feature graphics and screenshot sets highlighting core gameplay and real-match action.

• Ran iterative A/B tests on screenshots, icons, and feature graphics to identify best-performing variants.

• Executed event-driven ASO updates for Asia Cup, Women’s World Cup, SSPL, festive sales, and major cricket weekends.

• Monitored and tuned rankings for top-performing keywords like “cricket games”, “cricket”, “sachin saga pro cricket”.

• Actively tracked reviews, ratings, and crashes to sustain store credibility during peak traffic.

Results

• CVR increased ~2.6×, jumping from ~23% to 59.93% after the November creative refresh.

• Organic installs grew ~1.4×, returning to 8.4K/week from earlier lows.

• Category Rank improved from #33 → #27.

• Event-driven listings delivered strong traction:

  • Diwali Offer: ~1.2% CVR

  • Asia Cup (Fan Clash): ~1.4% CVR

  • Ind vs Eng Series: ~1.8% CVR

• Maintained consistent Top rankings for intent-heavy keywords through continuous optimisation.

• Sustained 4.22★ rating despite large traffic spikes.

Yatra – ASO Case Study

Challenges

Yatra’s organic performance had become stagnant. Despite strong category presence, the app struggled to improve search rankings, visibility, and install conversions across both stores—especially in a highly competitive travel market.

What We Did

• Revamped metadata around high-intent, high-volume travel keywords.

• Redesigned screenshot flow with stronger messaging for conversion lift.

• Expanded keyword mapping to travel, booking, and holiday clusters.

• Conducted A/B tests to refine creatives and improve page performance.

Results

• Major increase in top-ranked keywords:

  • iOS: 4 → 46 Top 10 keywords

  • Android: 12 → 45 Top 10 keywords

• Strong uplift in organic search visibility.

• Improved conversion from page view to install.

• More competitive positioning within the travel category.

Healthify – ASO Case Study

Challenges

Healthify struggled to rank well for high-intent keywords on both Android and iOS. Visibility in the crowded Health & Fitness category was low, and the existing screenshots and metadata weren’t optimised for conversion—especially in international markets. A structured ASO plan was needed to stabilise rankings, improve conversions, and strengthen performance across both platforms.

What We Did

• Executed a complete ASO overhaul on Android and iOS, including metadata and creative updates.

• Rebuilt the keyword strategy to target high-volume health, diet, and calorie-tracking terms.

• Redesigned screenshots, CSLs (Android), and PPOs (iOS) to emphasise utility and improve conversion.

• Ran iterative tests on screenshots, descriptions, and key page elements.

• Launched and optimised in-app events to boost visibility and browser-to-app traffic.

• Tracked keyword movements and refreshed metadata during high-competition cycles.

Results

Android

• 37 keywords ranked in the Top 10 (up from 23)

• 2.5× increase in organic installs

• 2.2× increase in organic registrations

• 1.67× improvement in registration-to-install rate after CSL updates

iOS

• 66 keywords ranked in the Top 10 (up from 41)

• 1.3× increase in organic installs and registrations

• 1.2× improvement in install-to-page-view rate post PPO optimisation

• 2× increase in browser-to-app installs through in-app events
   

Golf GPS – ASO Case Study

Challenges

The app was unable to consistently rank for its core golf and GPS terms, limiting discovery in a niche but fiercely competitive category. Organic visibility and conversions varied significantly across markets, slowing down overall performance.

What We Did

• Updated metadata targeting high-intent golf, GPS, and rangefinder keywords.

• Built a new screenshot narrative highlighting precision, scoring, and course coverage.

• Expanded keyword universe with mid-tail and long-tail golf themes.

• Performed multiple A/B tests to improve creative engagement.

Results

• Significant ranking growth:

  • iOS: 17 → 31 Top 10 keywords

  • Android: 14 → 37 Top 10 keywords

• Higher organic installs driven by stronger visibility.

• Noticeable improvement in page conversion rates.

• Expanded organic reach across key countries.

Fill – ASO Case Study

Challenges

• Organic growth had plateaued, with difficulty improving rankings for core high-intent keywords.

• Apple's changing algorithms affected keyword indexing and conversion stability.

• Existing creative assets were no longer delivering meaningful lifts in organic conversions or downstream revenue.

What We Did

• Conducted a full ASO audit to identify keyword gaps, metadata inefficiencies, and creative weak points.

• Ran continuous screenshot experiments to boost conversions across the funnel (Impressions → Installs → Trials → Subscriptions).

• Launched and optimized Custom Product Pages (CPPs) once Apple enabled keyword-field indexing for CPP discoverability.

• Iterated metadata updates aligned with Apple’s algorithm shifts to maintain and grow ranking momentum.

Innovative Approach

• Rapid experimentation framework using fast-cycle creative tests to identify winning visual cues.

• Leveraged CPP discoverability updates to drive incremental organic impressions and strengthen keyword authority.

Results

• Significant improvements in keyword rankings, especially across primary business-use search terms.

• Strong lifts in top-funnel organic conversions, including Impressions → Installs and Page Views → Installs.

• Noticeable gains in free trials, subscription volume, and overall revenue due to better conversion efficiency.

Miraj (Education)

ABOUT THE APP
Miraj is an ad-free app for Muslim kids that teaches them about the heritage of Islam through fun and interactive activities like mini-games, puzzles, audiobooks, interactive books, and stories from the Holy Quran and Hadith.

OUR ROLE
We provided a comprehensive marketing solution for them to optimize the app’s functionality, monetization, and ASO followed by carefully curated User Acquisition Campaigns that resulted in a jump in the overall usage and revenue.

RESULTS ACHIEVED

• 2X Increase in Organic Installs in just 2 weeks after ASO
• 6X Increase in Monthly Downloads
• 3X Increase in Monthly Revenue

iFax (Business)

ABOUT THE APP
iFax is a lightning-fast mobile faxing app and offers enterprise-grade security & HIPAA compliance for a secure faxing experience. The app is available on iOS, Android, Mac & Apple Watch.

OUR ROLE
We’re an end-to-end marketing partner for iFax offering Product Suggestions, App Store Optimization, and User Acquisition as part of our services.

RESULTS ACHIEVED

• Ranked 1 on the iTunes daily charts for fax app category
• 194% Growth in Monthly Installs
• 11x Growth in Monthly Revenue

We helped them drive 100,000+ installs in one year across India, Nigeria, South Africa & UK. 

Client's Review: "Studio Mosaic’s responsiveness, flexibility, and constantly improving work helped boost app use significantly, while also reducing costs. The team’s adaptability and creativity have bolstered capacity for expansion into new markets. Customers can expect an impressive return on investment."

Case Study: http://bit.ly/2IRRW0X