Smartico.ai

Smartico was born in 2019 as the first unified CRM automation and gamification platform, founded by four friends passionate about rethinking player engagement. From day one, we’ve aimed to simplify the iGaming operator's toolkit while creating meaningful and exciting experiences for players.

We believed the tools available were overly complicated, rigid, and expensive. So, we set out to create a solution that makes CRM and gamification easy to use, flexible to brand identity, and capable of engaging players at every stage of their journey.

At the heart of Smartico is a commitment to personalization and efficiency. By blending real-time automation, gamification, and actionable insights, we help operators optimize every interaction, whether it’s saving on bonus costs or crafting dynamic, player-focused campaigns. Every feature we develop is shaped by customer feedback, making Smartico uniquely tailored to the needs of the iGaming industry.