Animation Explainers

Isn’t it strange how in our hyperconnected, utopian future- present we appear to be living in can make us feel so… Disconnected? From the crack of dawn too late in the evening, bedtime, we are bombarded with unmelodious streams of information via smartphone, tablet, and the laptop screen.

Be honest with yourself. How many times in the last day alone have you started reading something interesting on the web – be it a news article, blog post, or slightly-too-personal Facebook update – managed a measly few paragraphs, and clicked onto something more interesting? You’re not alone….

Research by US magazine Slate found that users typically spent just fifteen seconds looking at an online article; around half of readers didn’t look far enough down the page to warrant scrolling; and, tellingly, of the few who remained awake past that point, 80% only consumed the rich content (that’s photos and videos) and overlooked the text. This is modern consumption: people want content short, simple, and loaded with moving pictures to coo at.