Overview
$50 - $99/hr
10 - 49
2017
We create amazing videos that bring sales and turns your hot prospects into paying customers. We offer a variety of video types that caters to your different needs and goals. We are a team of passionate individuals who have each made a name in distinctive industries. With expertise and experience that dates back to more than a decade, you can trust our team to produce impactful videos that achieve your each and every goal. Our videos are crafted with your

We create amazing videos that bring sales and turns your hot prospects into paying customers. We offer a variety of video types that caters to your different needs and goals.

We are a team of passionate individuals who have each made a name in distinctive industries. With expertise and experience that dates back to more than a decade, you can trust our team to produce impactful videos that achieve your each and every goal.

Our videos are crafted with your brands' unique identity in mind, and we tailor your message to engage with your target audience on a personal level. We also pride ourselves on providing our clients with the industry's highest level of quality and production standards.

us
United States
Crft Video
447 Broadway, 2nd Floor Suite #450, NYC, New York 10013
+1(646)849-00-70
Focus Area
Service Focus
  • Animation & Multimedia
  • Digital Marketing
50%
50%
Client Focus
  • Small Business(< $10M)
  • Medium Business($10M - $1B)
  • Large Business(> $1B)
50%
30%
20%
Industries Focus
  • Banking
  • Other Industries
  • Startups
  • Advertising & Marketing
  • Automotive
  • Business Services
  • Consumer Products
  • E-commerce
  • Education
  • Healthcare & Medical
  • Information Technology
  • Insurance
  • Legal & Compliance
  • Manufacturing
  • Other
10%
10%
10%
5%
5%
5%
5%
5%
5%
5%
5%
5%
5%
5%
15%
Customer Reviews
5.0 (14 Reviews)

2D Animated Video for Stripe Tracker Company

Catherine Leskovich
posted on 30/4/21
We hoped to touch a new audience with this video and secure our place in the domestic, everyday connectivity space that we were not necessarily focused on before.

It was evident from the very beginning that CRFT Video had an extremely organized planning and production process. Started with budget and scope. Moved on the contract. Then scripting, storyboarding, editing, music selection, production.

They met our timeline and budget, and they were very clear about their process and open to our feedback.

What is it about the company that you appreciate the most?

Their team was extremely effective and efficient.

What was it about the company that you didn't like which they should do better?

None.

Project Details
Animation & Multimedia
$0 to $10000
posted on 30/4/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Explainer Video for SaaS Company

Mary Kalganova
posted on 6/4/21
We hired CRFT Video to communicate the value proposition of our tool as a service product through an easy to understand animated video. CRFT Video had very interesting vision of the video, and the price was comfortable for us, so we choose them as our vendor for further cooperation. The process was step by step, at each point CRFT Video gave us feedback and suggestions - nothing was too much trouble.

What is it about the company that you appreciate the most?

They were very quick in responding to feedback on what needed to be changed.

What was it about the company that you didn't like which they should do better?

To be honest - no!

Project Details
Animation & Multimedia
$0 to $10000
posted on 6/4/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Explainer Video for Jewelry Manufacturer

Z
posted on 17/9/20
We hired CRFT Video to create a live video that we could use on social media and on our website. It was a great creative process between both of our teams to come up with the final result. hey greatly improved our video quality. Our company has little experience in the video production. We were extremely pleased with the outcome and their approach.

What is it about the company that you appreciate the most?

They truly cared and offered tremendous insights. Very professional, approachable and made a complex process in our minds very simple.

What was it about the company that you didn't like which they should do better?

No. We were extremely satisfied.

Project Details
Animation & Multimedia
$0 to $10000
posted on 17/9/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Video Production for Marketing Consulting Company

Matt Elzweig
posted on 13/8/20
We’ve collaborated on several projects with CRFT Video. They produce explainer videos that are top quality, and we’re 100% satisfied with the outcome of all the projects we have done together. From scripting, storyboarding and video animation, the quality of work is great

What is it about the company that you appreciate the most?

They were professional, thorough, and responsive.

What was it about the company that you didn't like which they should do better?

No, I was happy with their service and the outcome.

Project Details
Animation & Multimedia
$0 to $10000
posted on 13/8/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

3D Video Production for Advertising & Marketing Company

A
posted on 16/9/20
We hired CRFT Video to create an educational series to inform our users about several features within the app. We wanted the animations to show how to report users in the app, how to use the search function, and other things our support team gets tickets for every day.

What is it about the company that you appreciate the most?

Their close follow-ups, well-timed delivery, and price competitiveness stood out.

What was it about the company that you didn't like which they should do better?

Everything is great!

Project Details
Animation & Multimedia
$10001 to $50000
posted on 16/9/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

The final video was delivered on time and received positive responses from viewers. CRFT Video led a productive and efficient feedback process, allowi

Andrew Toropov
8 months ago
CRFT Video produced an animated explainer video featuring our software platform. The video explained how the platform was used and highlighted its features and benefits.

Great communication, very prompt in answering questions. They were easy to work and communicate with.
Pros :
  • CRFT Video is really good at communicating, responding, and handling feedback. Also their design work was very impressive and they know how to make an
Cons :
  • Nothing to recommend here, it was a great experience. None
Project Details
Animated Explainer Video for Software Company
Animation & Multimedia
$0 to $10000
Completed
I just needed one product video about our tool. We wanted the video to explain how to use the platform while simultaneously highlighting its benefits/features.
8 months ago
  • Scheduling & Timeline
  • Value for money
  • Communication
  • Quality of deliverable
  • Customer support
  • Overall ratings
10 User Score
User Recommendation Score

Animated Video for Wellness Startup

Nadine Genrty
posted on 29/7/20
CRFT Video produced two animated short videos, each about a minute long, for a health tracking app. The goal is to help control the COVID-19 pandemic by giving health information to the local community.

What is it about the company that you appreciate the most?

CRFT Video delivered an exceptional job in creating short videos for the health tracking app. The team had an effective workflow, there were no surprises, and all deadlines were met. Overall, they are an amazing company to work with.

What was it about the company that you didn't like which they should do better?

No - we found CRFT Video very professional to work with and are extremely satisfied with the final product.

Project Details
Animation & Multimedia
$0 to $10000
posted on 29/7/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Explainer Video for Finance Firm

Bruce Zhang
posted on 4/8/20
CRFT Video delivered videos that increased awareness internally and empower internal teams to conduct more effective outreach initiatives. The team was receptive to feedback and implemented requested changes quickly. Their enthusiasm for the project ensured successful collaboration.

What is it about the company that you appreciate the most?

They are an overall great company to work with. Timely and professional.

What was it about the company that you didn't like which they should do better?

No, I was happy with their service and the outcome.

Project Details
Animation & Multimedia
$0 to $10000
posted on 4/8/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Explainer Video for Crypto Investing Company

John Mackereth
posted on 6/8/20
CRFT Video delivered a first-class marketing video that encourages client engagement. They’re a team of professionals that can perform a variety of valuable services. A proactive manager exceeds project expectations, ensures a transparent collaboration, and facilitates creative solutions.

What is it about the company that you appreciate the most?

Everything about them is excellent. They’re proactive, creative, and easy to work with. Their project manager is an especially valuable resource.

What was it about the company that you didn't like which they should do better?

No. I can think of any substantial criticisms.

Project Details
Animation & Multimedia
$0 to $10000
posted on 6/8/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Executive Interview
Ilya Petrov
Ilya Petrov
CEO, Crft Video
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is a great place, where potential partners can review our portfolio and confirm our experience.
Please introduce your company and give a brief about your role within the organization.
I’m a creative director and CEO at CRFT Video. I specialize in storytelling via 2D/3D animation and have been creating animations for international brands, non-profit organizations, production houses, and advertising agencies for 5 years. I had an opportunity to work for IT startups, international publishers, the most famous animation studios, and Fortune 500 companies. At the moment I manage the works of the studio and I’m responsible for big international projects. I’m also the producer of numerous projects of our studio.
What is the story behind starting this company?
The idea to start this business came very many years ago. The first steps in this industry I took as a freelancer with my partner. We quickly realized that the demand for such services was rapidly rising. It was the perfect moment to set up CRFT Video.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We are a full-cycle video production studio. We now have 20+ full-time experts, including illustrators, animators, project managers, a creative director, as well as sales & marketing specialists. If our client needs additional services like Web & Software development, Branding, and Media Planning services - we have a number of vendors whom we can recommend.
How does your company differentiate itself from the competition?
We focus on creating sophisticated animated commercials, premium explainer videos, and animated series for Asian, Australian, American, and European markets. Our main objective is to create top-quality animations whilst maintaining the highest standards with respect to project management and communicating with customers. We always put a strong emphasis both, on a unique design coherent with the brand identity, and sales effectiveness of our videos.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We serve all industries, as all of them require partial support in all digital design areas such as game design, 2D and 3D graphics, sophisticated animation, video editing, and post-production, VR, and AR. Our expertise covers both marketing and full-cycle video production – from raw ideas to publishing. The sectors we typically serve are fintech, insurance, real estate, logistics & transportation. We also have a great number of clients in retail, healthcare, media, government and more.
Please share some of the services that you offer for which clients approach you the most for?
We specialize in creating and implementing video content campaigns that work, whether it’s on your website, in an email marketing campaign, or through social media. We make targeted videos that drive sales, signups, and support.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We have spent a decade perfecting our process so that each project we work on is an enjoyable experience for our clients. Efficient time management, strong creative direction, and excellent customer service all go into the completion of great animated videos. A few words about our process: discovery, script & visual concepts, storyboard & voiceover, animation & sounds design.
What kind of support system do you offer to your clients for catering to their queries and issues?
When you work with CRFT Video you’ll get a whole range of benefits. These benefits help us ensure we create high-quality videos that our clients love with a service they come back to and recommend time after time. We understand the value of exceptional customer service. We feel that every one of our customers deserves it. From answering calls and queries quickly to providing a convenient, creative, and comprehensive service. We have a step-by-step process for every video type we work on. This means we can progress each project quickly and comprehensively as well as keeping quality at the highest level.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We try to be flexible when we’re defining the billing structure for projects. We sign a contract with our clients. We require a 50% deposit upfront, once the video is delivered and the client is happy - the rest amount.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
That’s what most people looking for a video ask. We can’t give you a straight answer simply because our work is all handmade. We must note that creating a custom animated video requires the work of writers, designers, and animators, and quite a few dozens of coffee cups. We offer a variety of video types that caters to different needs, goals, and budget. We are flexible in terms of minimum budget, bottom line would be 3k USD.
What is the price range (min and max) of the projects that you catered to in 2020?
Working with our studio won’t cost you an arm and a leg, but we surely not the cheapest around. Our prices range between 3k USD and 70k USD.
Where do you see your company in the next 10 years?
That's a great question. I see my business growing with outlets all over the world. We have a lot of plans, let's not get so far ahead.
Clients & Portfolios
Key Clients
  • Kaspersky
  • Grohe
  • Liebherr
  • Toyota
  • Ipas
  • Renault
  • Visa
  • Miscrosoft
  • Cisco
  • TIAA
  • Team Viewer
Portfolios
PTP Inc.
Yandex
LJM Developments
Restaurant365
JoySuds
Beyond Finance
WeSolar
RAN Wireless
XnetIT
Thomas Duryea Logicalis
UR Labs
Grohe
First Up Lending
Team Members
Marat Kanashkin
Marat Kanashkin
Paul Kharitonov
Paul Kharitonov