Overview

About Crft Video

We create amazing videos that bring sales and turns your hot prospects into paying customers. We offer a variety of video types that caters to your different needs and goals.We are a team of passionate individuals who have each made a name in distinctive industries. With expertise and experience that dates back to more than a decade, you can trust our team to produce impactful videos that achieve your each and every goal.

What clients say

Review Analytics of Crft Video

Every review is verified through Goodfirms before it's published.

5.024 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 24 verified reviews · Updated August 2026
Clients consistently praise Crft Video for reliable project management, meeting deadlines, and responsive communication throughout the production process. The team is noted for professionalism, creative problem-solving, and willingness to accommodate feedback and revisions until clients are satisfied. Work quality is frequently highlighted as high-caliber, with clients appreciating the team's technical expertise across video formats and their ability to simplify complex concepts visually.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Crft Video
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What reviewers mention most

Rody Prosser
Rody Prosser, Business Development Manager at at Quantor LLCVerified Review
Posted on Dec 9, 2020

Explainer Video for Finance Ecosystem

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

The CRFT Video team was able to successfully complete the project on time and on budget.

Archy Allard
Archy Allard, Chief Marketing Officer at at Ali ToolsVerified Review
Posted on Oct 22, 2020

Explainer Video for Tracker Extension

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

CRFT Video has delivered the first video, which has since gained positive feedback from external stakeholders. The team showed genuine interest in the project. They were also flexible, professional, and truly showed their expertise throughout the project.

Emma Robinson
Emma Robinson, Marketing Coordinator at at DoseWise INCVerified Review
Posted on Oct 12, 2020

Video Production for Healthcare

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

The process was very professional, organized, and transparent. There was no confusion about timelines or deliverables. Ideas were communicated through email, and both parties were quick to respond. This resulted in timely updates and a seamless process.

Zuzanna JankowskiVerified Review
Posted on Sep 17, 2020

Explainer Video for Jewelry Manufacturer

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

We hired CRFT Video to create a live video that we could use on social media and on our website. It was a great creative process between both of our teams to come up with the final result. hey greatly improved our video quality. Our company has little experience in the video production. We were extremely pleased with the outcome and their approach.

Andre RubisVerified Review
Posted on Sep 16, 2020

3D Video Production for Advertising & Marketing Company

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

We hired CRFT Video to create an educational series to inform our users about several features within the app. We wanted the animations to show how to report users in the app, how to use the search function, and other things our support team gets tickets for every day.

Matt Elzweig
Matt Elzweig, Marketing Coordinator at at SmmRateVerified Review
Posted on Aug 13, 2020

Video Production for Marketing Consulting Company

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

We’ve collaborated on several projects with CRFT Video. They produce explainer videos that are top quality, and we’re 100% satisfied with the outcome of all the projects we have done together. From scripting, storyboarding and video animation, the quality of work is great

John Mackereth
John Mackereth, Director of Operations at at TokenplaceVerified Review
Posted on Aug 6, 2020

Explainer Video for Crypto Investing Company

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

CRFT Video delivered a first-class marketing video that encourages client engagement. They’re a team of professionals that can perform a variety of valuable services. A proactive manager exceeds project expectations, ensures a transparent collaboration, and facilitates creative solutions.

Bruce Zhang
Bruce Zhang, Head Of Marketing at at First Up LendingVerified Review
Posted on Aug 4, 2020

Explainer Video for Finance Firm

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

CRFT Video delivered videos that increased awareness internally and empower internal teams to conduct more effective outreach initiatives. The team was receptive to feedback and implemented requested changes quickly. Their enthusiasm for the project ensured successful collaboration.

Nadine Genrty
Nadine GenrtyVerified Review
Posted on Jul 29, 2020

Animated Video for Wellness Startup

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Animation & Multimedia

CRFT Video produced two animated short videos, each about a minute long, for a health tracking app. The goal is to help control the COVID-19 pandemic by giving health information to the local community.

Focus

Service Focus of Crft Video

How the team's effort is distributed across services.

50%25%10%5%5%5%

Industries Focus

10%10%10%5%5%5%5%5%5%5%5%5%5%5%5%5%

Client Focus

Small Business50%
Medium Business30%
Large Business20%
Selected Work

Client Portfolio of Crft Video

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare8%
Other23%
Fintech8%
Consumer15%
Oil & Energy8%
Transportation & Logistics8%
Telecommunications8%
Business Services8%
Real Estate8%
Insurance8%
Major industry focus
Other

Project Cost

$10001 to $5000031%
$0 to $1000046%
Not Disclosed23%
Common project cost
$0 to $10000

Project Timeline

1 to 25 Weeks100%
Typical timeline
1 to 25 Weeks

Clients: 11

KasperskyGroheLiebherrToyotaIpasRenaultVisaMiscrosoftCiscoTIAATeam Viewer

Portfolios: 13

Executive Interview

Executive Interview of Crft Video

Ilya Petrov
Ilya Petrov
CEO
Visit Profile

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Goodfirms is a great place, where potential partners can review our portfolio and confirm our experience.

Please introduce your company and give a brief about your role within the organization.

I’m a creative director and CEO at CRFT Video. I specialize in storytelling via 2D/3D animation and have been creating animations for international brands, non-profit organizations, production houses, and advertising agencies for 5 years. I had an opportunity to work for IT startups, international publishers, the most famous animation studios, and Fortune 500 companies. At the moment I manage the works of the studio and I’m responsible for big international projects. I’m also the producer of numerous projects of our studio.

What is the story behind starting this company?

The idea to start this business came very many years ago. The first steps in this industry I took as a freelancer with my partner. We quickly realized that the demand for such services was rapidly rising. It was the perfect moment to set up CRFT Video.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We are a full-cycle video production studio. We now have 20+ full-time experts, including illustrators, animators, project managers, a creative director, as well as sales & marketing specialists. If our client needs additional services like Web & Software development, Branding, and Media Planning services - we have a number of vendors whom we can recommend.

How does your company differentiate itself from the competition?

We focus on creating sophisticated animated commercials, premium explainer videos, and animated series for Asian, Australian, American, and European markets. Our main objective is to create top-quality animations whilst maintaining the highest standards with respect to project management and communicating with customers. We always put a strong emphasis both, on a unique design coherent with the brand identity, and sales effectiveness of our videos.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We serve all industries, as all of them require partial support in all digital design areas such as game design, 2D and 3D graphics, sophisticated animation, video editing, and post-production, VR, and AR. Our expertise covers both marketing and full-cycle video production – from raw ideas to publishing. The sectors we typically serve are fintech, insurance, real estate, logistics & transportation. We also have a great number of clients in retail, healthcare, media, government and more.

Please share some of the services that you offer for which clients approach you the most for?

We specialize in creating and implementing video content campaigns that work, whether it’s on your website, in an email marketing campaign, or through social media. We make targeted videos that drive sales, signups, and support.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We have spent a decade perfecting our process so that each project we work on is an enjoyable experience for our clients. Efficient time management, strong creative direction, and excellent customer service all go into the completion of great animated videos. A few words about our process: discovery, script & visual concepts, storyboard & voiceover, animation & sounds design.

What kind of support system do you offer to your clients for catering to their queries and issues?

When you work with CRFT Video you’ll get a whole range of benefits. These benefits help us ensure we create high-quality videos that our clients love with a service they come back to and recommend time after time. We understand the value of exceptional customer service. We feel that every one of our customers deserves it. From answering calls and queries quickly to providing a convenient, creative, and comprehensive service. We have a step-by-step process for every video type we work on. This means we can progress each project quickly and comprehensively as well as keeping quality at the highest level.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We try to be flexible when we’re defining the billing structure for projects. We sign a contract with our clients. We require a 50% deposit upfront, once the video is delivered and the client is happy - the rest amount.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

That’s what most people looking for a video ask. We can’t give you a straight answer simply because our work is all handmade. We must note that creating a custom animated video requires the work of writers, designers, and animators, and quite a few dozens of coffee cups. We offer a variety of video types that caters to different needs, goals, and budget. We are flexible in terms of minimum budget, bottom line would be 3k USD.

What is the price range (min and max) of the projects that you catered to in 2020?

Working with our studio won’t cost you an arm and a leg, but we surely not the cheapest around. Our prices range between 3k USD and 70k USD.

Where do you see your company in the next 10 years?

That's a great question. I see my business growing with outlets all over the world. We have a lot of plans, let's not get so far ahead.

Where we are

Locations (1)

Offices where Crft Video operates.

Headquarter
United States

United States

447 Broadway, 2nd Floor Suite #450
NYC, New York 10013
+1(646)849-00-70