Crft Video

We create videos that drive results

5.0 24 Reviews
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We create amazing videos that bring sales and turns your hot prospects into paying customers. We offer a variety of video types that caters to your different needs and goals.We are a team of passionate individuals who have each made a name in distinctive industries. With expertise and experience that dates back to more than a decade, you can trust our team to produce impactful videos that achieve your each and every goal.

$50 - $99/hr
10 - 49
2017
Locations
United States
447 Broadway, 2nd Floor Suite #450, NYC, New York 10013
+1(646)849-00-70

Focus Areas

Service Focus

50%
50%
  • Digital Marketing
  • Animation & Multimedia

Client Focus

50%
30%
20%
  • Small Business
  • Medium Business
  • Large Business

Industry Focus

10%
10%
10%
70%
  • Banking
  • Other Industries
  • Startups

Crft Video Executive Interview

Ilya Petrov
Ilya Petrov
CEO
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is a great place, where potential partners can review our portfolio and confirm our experience.
Please introduce your company and give a brief about your role within the organization.
I’m a creative director and CEO at CRFT Video. I specialize in storytelling via 2D/3D animation and have been creating animations for international brands, non-profit organizations, production houses, and advertising agencies for 5 years. I had an opportunity to work for IT startups, international publishers, the most famous animation studios, and Fortune 500 companies. At the moment I manage the works of the studio and I’m responsible for big international projects. I’m also the producer of numerous projects of our studio.
What is the story behind starting this company?
The idea to start this business came very many years ago. The first steps in this industry I took as a freelancer with my partner. We quickly realized that the demand for such services was rapidly rising. It was the perfect moment to set up CRFT Video.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We are a full-cycle video production studio. We now have 20+ full-time experts, including illustrators, animators, project managers, a creative director, as well as sales & marketing specialists. If our client needs additional services like Web & Software development, Branding, and Media Planning services - we have a number of vendors whom we can recommend.
How does your company differentiate itself from the competition?
We focus on creating sophisticated animated commercials, premium explainer videos, and animated series for Asian, Australian, American, and European markets. Our main objective is to create top-quality animations whilst maintaining the highest standards with respect to project management and communicating with customers. We always put a strong emphasis both, on a unique design coherent with the brand identity, and sales effectiveness of our videos.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We serve all industries, as all of them require partial support in all digital design areas such as game design, 2D and 3D graphics, sophisticated animation, video editing, and post-production, VR, and AR. Our expertise covers both marketing and full-cycle video production – from raw ideas to publishing. The sectors we typically serve are fintech, insurance, real estate, logistics & transportation. We also have a great number of clients in retail, healthcare, media, government and more.
Please share some of the services that you offer for which clients approach you the most for?
We specialize in creating and implementing video content campaigns that work, whether it’s on your website, in an email marketing campaign, or through social media. We make targeted videos that drive sales, signups, and support.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We have spent a decade perfecting our process so that each project we work on is an enjoyable experience for our clients. Efficient time management, strong creative direction, and excellent customer service all go into the completion of great animated videos. A few words about our process: discovery, script & visual concepts, storyboard & voiceover, animation & sounds design.
What kind of support system do you offer to your clients for catering to their queries and issues?
When you work with CRFT Video you’ll get a whole range of benefits. These benefits help us ensure we create high-quality videos that our clients love with a service they come back to and recommend time after time. We understand the value of exceptional customer service. We feel that every one of our customers deserves it. From answering calls and queries quickly to providing a convenient, creative, and comprehensive service. We have a step-by-step process for every video type we work on. This means we can progress each project quickly and comprehensively as well as keeping quality at the highest level.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We try to be flexible when we’re defining the billing structure for projects. We sign a contract with our clients. We require a 50% deposit upfront, once the video is delivered and the client is happy - the rest amount.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
That’s what most people looking for a video ask. We can’t give you a straight answer simply because our work is all handmade. We must note that creating a custom animated video requires the work of writers, designers, and animators, and quite a few dozens of coffee cups. We offer a variety of video types that caters to different needs, goals, and budget. We are flexible in terms of minimum budget, bottom line would be 3k USD.
What is the price range (min and max) of the projects that you catered to in 2020?
Working with our studio won’t cost you an arm and a leg, but we surely not the cheapest around. Our prices range between 3k USD and 70k USD.
Where do you see your company in the next 10 years?
That's a great question. I see my business growing with outlets all over the world. We have a lot of plans, let's not get so far ahead.

Crft Video Clients & Portfolios

Key Clients

  • Kaspersky
  • Grohe
  • Liebherr
  • Toyota
  • Ipas
  • Renault
  • Visa
  • Miscrosoft
  • Cisco
  • TIAA
  • Team Viewer

PTP Inc.
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PTP Inc.
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Not Disclosed
8 weeks
Information Technology

This project is a joint explainer video for Apple and PTP. Showcasing their many years of partnership developing and improving the customer experience. The video focuses on PTP’s voice experience solution and how it helps Apple deliver the best most reliable customer support. 

Project type: 2D animation / motion graphics 

Client: Apple

Length: 4 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

Yandex
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Yandex
  • Yandex screenshot 1
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  • Yandex screenshot 3
$10001 to $50000
8 weeks
Information Technology

Yandex.Direct is a russian advertising service for placing contextual ads on Yandex. Contextual advertising can help boost sales and attract new customers. Yandex.Direct is a one-stop platform for posting contextual and display advertising that allows you to build a sales funnel and solve marketing tasks at all levels.

Project type: 2D animation / motion graphics 

Client: Yandex 

Length: 1 minute

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

 LJM Developments
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LJM Developments
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$10001 to $50000
5 weeks
Real Estate

LJM Developments (LJM) focuses on the development of luxury condominium communities, prime commercial centers and office space throughout the Greater Toronto Area. All of LJM projects are uniquely designed, featuring concrete construction and utilizing the very best materials and workmanship.LJM’s core focus is on the sustainable and socially responsible development of communities and properties across Canada.

Project type: 3D animation / motion graphics 

Client: LJM Developments

Length: 3 minutes

Deliverabels: Storyboard, Illustrations, Modeling, Animation, Music, SFX, Rendering

You can watch the video on our Vimeo channel & website.

Restaurant365
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Restaurant365
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Not Disclosed
5 weeks
Business Services

Restaurant365 provides a restaurant-specific accounting and back-office software platform that alleviates the significant burdens placed on restaurant operators – allowing concepts to operate more efficiently and profitably in a digital world.

Project type: 2D animation / motion graphics 

Client: R365

Length: 3 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

JoySuds
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JoySuds
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Not Disclosed
2 weeks
Consumer Products

Introduced in 1949 as the first liquid dish soap, Joy’s heritage sustains it as one of the most recognizable dish brands in North America, with a loyal customer following across the US retail, professional and Latin American retail markets.

Complementary to Joy’s commercial offering, Cream Suds is a powder-based dish detergent designed to cut through heavy grease and soak tough baked-on foods from pots and pans. Cream Suds is also extremely effective on a variety of other washable surfaces such as stainless steel, floors, walls and countertops.

Project type: 3D animation / motion graphics 

Client: JoySuds

Length: 15 seconds

Deliverabels: Storyboard, Illustrations, Modeling, Animation, Music, SFX, Rendering

You can watch the video on our Behance channel & website.

Beyond Finance
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Beyond Finance
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$0 to $10000
3 weeks
Insurance

Beyond Finance is an exciting, next generation Financial Services company. Their goal is to provide financial peace of mind by guiding people to a path beyond debt with financial products that are simple and transparent. As the consumer debt market continues to grow in the United States, they have made it their objective to create effective and fair debt management services that are customized to the consumers’ individual circumstances.

Project type: 2D animation / motion graphics 

Client: Beyond Finance

Length: 2 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

WeSolar
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WeSolar
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$0 to $10000
4 weeks
Oil & Energy

WeSolar is an American renewable energy technology and design company. They build modular and scalable end-to-end Concentrated Solar Power plants that convert the sun’s energy to steam, which pushes a turbine that converts DC electrons to AC electricity. The AC electricity is then pushed out to the grid. 

Project type: 2D animation / motion graphics 

Client: WeSolar CSP 

Length: 2 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

RAN Wireless
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RAN Wireless
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$0 to $10000
3 weeks
Transportation & Logistics

RAN Wireless delivers innovative, wireless data solutions that are tailored for enterprise businesses. RAN's organization is built on understanding the challenges and goals of those who we work with and that allows us to deliver superior service and value to our customers. Customer service and support are ingrained in every aspect of what we do. 

Project type: 2D animation 

Client: RAN Wireless 

Length: 1:30 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

XnetIT
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XnetIT
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$0 to $10000
3 weeks
Telecommunication

Providing a range of IT support and services among many IT companies in Australia, XnetIT will help you succeed in your transformation to this digitalized world. We know that understanding the right mix of IT is crucial in this transformation, hence we work closely with our valued clients to deliver the most affordable end-to-end ICT management services & business it support services that are flexible to adapt changing business conditions and meet its existing needs.

Project type: 2D animation 

Client: XnetIT

Length: 1 minute

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

Thomas Duryea Logicalis
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Thomas Duryea Logicalis
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$0 to $10000
5 weeks
Information Technology

Many businesses and their employees will be returning back to their physical offices over the coming weeks and months; but there must be an effective way to ensure the safe operation of the workplace – particularly when social distancing, hygiene, and capacity limits are still extremely important for protecting people’s health and safety.

Having a digitally enabled workspace can help to meet these critical needs. With the right workspace management tools, businesses can easily access information about who is in an office, how long they have been there, and how long they can stay.

Project type: 2D animation / motion graphics 

Client: Thomas Duryea Logicalis (TDL) 

Length: 2 minutes

Deliverabels: Scriptwriting, Illustrations, Storyboard, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

UR Labs
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UR Labs
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$10001 to $50000
6 weeks
Healthcare & Medical

Research has proven that your gut microbiome holds the keys to your health. It affects everything from your digestive health, to blood sugar management, and even mental health.

Watch how powerful blend of prebiotic fibres works through the gut and transform the health.

Project type: 2D animation / motion graphics 

Client: UR Labs 

Length: 2 minutes

Deliverabels: Scriptwriting, Storyboard, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

Grohe
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Grohe
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$10001 to $50000
10 weeks
Consumer Products

GROHE is a leading global brand dedicated to providing innovative water products for complete bathroom solutions and kitchen fittings.

Even if the best solution to install these products is to make it done by professional, our studio has created very didactic videos that allows you to realize your installation in the best conditions to obtain an optimal result.

Project type: 3D animation  

Client: GROHE 

Length: 6 minutes

Deliverabels: Scriptwriting, Modeling, Storyboard, Illustrations, Voiceover, Animation, Music, Rendering, SFX

You can watch the video on our Vimeo channel & website.

First Up Lending
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First Up Lending
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$0 to $10000
2 weeks
Financial & Payments

First Up Lending is a technology-driven provider of working capital and trade finance solutions to small and medium-sized businesses.

They offer clients the funding they need to grow sales, strengthen their relationships with customers and suppliers, and optimize cash flow.

Project type: 2D animation

Client: First Up Lending

Length: 1 minute

Deliverabels: Scriptwriting, Illustrations, Voiceover, Animation, Music, SFX

You can watch the video on our Vimeo channel & website.

Crft Video Reviews

5.0 24 Reviews
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Rody Prosser

Explainer Video for Finance Ecosystem

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

The CRFT Video team was able to successfully complete the project on time and on budget.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Professionalism and workflow. There's a clear project timeline and they always delivered on time.

What was it about the company that you didn't like which they should do better?

None as of the moment.

Archy Allard

Explainer Video for Tracker Extension

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

CRFT Video has delivered the first video, which has since gained positive feedback from external stakeholders. The team showed genuine interest in the project. They were also flexible, professional, and truly showed their expertise throughout the project.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Flexibility, professionalism and the attention to the smallest details.

What was it about the company that you didn't like which they should do better?

They know exactly what they are doing.

Emma Robinson

Video Production for Healthcare

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

The process was very professional, organized, and transparent. There was no confusion about timelines or deliverables. Ideas were communicated through email, and both parties were quick to respond. This resulted in timely updates and a seamless process.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Their quick response times and quality of work were so impressive. They did their best to meet my standards of animation. They were willing to make any changes necessary until we were happy with the product.

What was it about the company that you didn't like which they should do better?

No areas of improvement noted.

Zuzanna Jankowski

Explainer Video for Jewelry Manufacturer

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

We hired CRFT Video to create a live video that we could use on social media and on our website. It was a great creative process between both of our teams to come up with the final result. hey greatly improved our video quality. Our company has little experience in the video production. We were extremely pleased with the outcome and their approach.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

They truly cared and offered tremendous insights. Very professional, approachable and made a complex process in our minds very simple.

What was it about the company that you didn't like which they should do better?

No. We were extremely satisfied.

Andre Rubis

3D Video Production for Advertising & Marketing Company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

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Review Summary

We hired CRFT Video to create an educational series to inform our users about several features within the app. We wanted the animations to show how to report users in the app, how to use the search function, and other things our support team gets tickets for every day.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Their close follow-ups, well-timed delivery, and price competitiveness stood out.

What was it about the company that you didn't like which they should do better?

Everything is great!

Matt Elzweig

Video Production for Marketing Consulting Company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

We’ve collaborated on several projects with CRFT Video. They produce explainer videos that are top quality, and we’re 100% satisfied with the outcome of all the projects we have done together. From scripting, storyboarding and video animation, the quality of work is great

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

They were professional, thorough, and responsive.

What was it about the company that you didn't like which they should do better?

No, I was happy with their service and the outcome.

John Mackereth

Explainer Video for Crypto Investing Company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

CRFT Video delivered a first-class marketing video that encourages client engagement. They’re a team of professionals that can perform a variety of valuable services. A proactive manager exceeds project expectations, ensures a transparent collaboration, and facilitates creative solutions.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Everything about them is excellent. They’re proactive, creative, and easy to work with. Their project manager is an especially valuable resource.

What was it about the company that you didn't like which they should do better?

No. I can think of any substantial criticisms.

Bruce Zhang

Explainer Video for Finance Firm

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

CRFT Video delivered videos that increased awareness internally and empower internal teams to conduct more effective outreach initiatives. The team was receptive to feedback and implemented requested changes quickly. Their enthusiasm for the project ensured successful collaboration.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

They are an overall great company to work with. Timely and professional.

What was it about the company that you didn't like which they should do better?

No, I was happy with their service and the outcome.

Nadine Genrty

Animated Video for Wellness Startup

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

CRFT Video produced two animated short videos, each about a minute long, for a health tracking app. The goal is to help control the COVID-19 pandemic by giving health information to the local community.

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

CRFT Video delivered an exceptional job in creating short videos for the health tracking app. The team had an effective workflow, there were no surprises, and all deadlines were met. Overall, they are an amazing company to work with.

What was it about the company that you didn't like which they should do better?

No - we found CRFT Video very professional to work with and are extremely satisfied with the final product.