Bolds Creative

Bolds Creative is a New York creative and production studio for beauty brands.

Since 2010 we've produced packaging mechanicals, retail and visual merchandising graphics, ecommerce design and campaign production for L'Oréal Paris, Kiehl's, Maybelline, CeraVe, IT Cosmetics, Ralph Lauren Fragrances, Urban Decay, Prada Beauty and Valentino Beauty.

Our expertise lives at the intersection of luxury fragrance, high-end beauty and dermatological skincare.

How we work

We work as an extension of your team rather than as an outside agency. Years inside these brands' systems and guidelines, flexibility on how a brief arrives, and honest timelines. Projects run from a single email to a full store launch directive, localized market by market. Our clients tend to stay.

What we make

• Packaging design and print mechanicals: cartons, labels, dielines, color callouts, pre-press and printer-ready handoff
• Retail and visual merchandising: in-store and window graphics, point-of-purchase displays, fixtures, gondola headers, endcaps, popups and flagship environments, national rollout packages
• Ecommerce and marketplace design: Amazon A+ content, product detail pages, D2C, Tmall, Shopee, TikTok Shop
• Campaign production: paid and organic social, CRM and email sets, banner and ad resizing at volume
• Motion graphics, animation, 2D and 3D rendering, and AI-generated imagery and video
• Beauty and product retouching
• Localization and market adaptation
• Promotional and PR mailer design
• Copywriting: product and ecommerce copy, SEO writing, CRM and email copy