Cobalt Sales Group

Cobalt Sales Group is a marketing agency dedicated entirely to industrial and manufacturing companies. We help manufacturers get found by the engineers, buyers and procurement teams who now research suppliers on Google and in AI assistants like ChatGPT, Gemini and Google’s AI Mode, long before they make contact.

Founder Bob Engelhart spent 23 years running a telecom remanufacturing company before starting Cobalt in 2016, so we understand long sales cycles, technical buyers and why generic marketing falls flat for industrial products.

Our month-to-month Authority Growth Program builds pillar-based content around the questions buyers actually search for. Each article is developed from interviews with the client’s own experts and reviewed for technical accuracy by an engineer with a PhD in materials science. The program also includes technical SEO, AI visibility tracking, conversion improvements and LinkedIn content. We also design and rebuild buyer-ready websites that answer the questions buyers would otherwise ask on a plant tour.

Our clients include sensor makers, metal stampers, engineered plastics processors and industrial equipment manufacturers.