Colormatics

Extraordinary outcomes mobilized faster

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We create 360 programs where every consumer touchpoint is inspiring. We’re in the business of extraordinary outcomes in accelerated periods of time. Change you can see in real-time. Change in multiples, not in fractions.

Speed is in our DNA

Full service agency built around an agile production approach and mindset. Faster, cheaper AND better.

Every Touchpoint Matters

360 programs where every touchpoint, from the anthem video to the lowliest banner, is extraordinary.

Seamless Integration

One brief, one program, one shared vision. We create unity and clarity throughout the process.

$150 - $199/hr
10 - 49
2014
Locations
United States
1178 Broadway Third Floor, Suite 35, NYC, New York 10001
(866) 256-3763
United States
823 W 2nd Ave, Spokane, Washington 99201
(866) 256-3763
United States
11801 Domain Blvd, Austin, Texas 78758
(866) 256-3763
United States
1201 2nd Ave Suite 15, Seattle, Washington 99101
(866) 256-3763

Focus Areas

Service Focus

34%
33%
33%
  • Digital Marketing
  • Animation & Multimedia
  • Advertising

Client Focus

50%
40%
10%
  • Medium Business
  • Large Business
  • Small Business

Industry Focus

9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
  • Financial & Payments
  • Hospitality
  • Insurance

Colormatics Executive Interview

Chris Marcus
Chris Marcus
CEO
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Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
Oh, it's been fantastic! We've only been with GoodFirms for a few months, but we're already seeing a great influx of new leads. It's exciting to be part of such a respected directory.
Please introduce your company and describe your role within the organization.
Well, Colormatics is this dynamic creative agency where we blend the strategic thinking of an ad agency with the production chops of a full-fledged production company. We love tackling unique brand challenges with creative solutions and top-notch production. As for me, I'm the CEO and I also jump in as senior director on our bigger commercial shoots.
What inspired the founding of your company, and what is the story behind its inception?
It's quite a journey, actually! I kicked off Colormatics back in 2014 in the heart of Manhattan. Coming from the feature film world, I wanted to bring that level of storytelling to commercial content. We started as this super agile, cost-effective video production company, and over the years, we've evolved into a full-service visual agency. We've expanded our services and our reach, with offices now in New York, Washington, Texas, California, and Florida. It's been an exciting ride!
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At our core, we're all about creating extraordinary outcomes for our clients. We're problem-solvers and creative thinkers. We encourage our team to be proactive, to speak up, and to always strive for innovation. Our vision is to produce captivating creative work with expansive reach, provide unparalleled value to our clients, and create a culture where people can thrive and grow. We're always reinforcing these values in our day-to-day operations.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
We've built this amazing culture where every team member feels valued. We've had the chance to work on some incredible projects with top talent. I'm talking about collaborations with superstars like Stephen Curry, Shaq, Naomi Osaka, Tom Brady - the list goes on. We've also partnered with major sports teams like the Seahawks and Golden State Warriors, and leagues like the NFL and MLB. It's been a wild ride!
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
We're big believers in doing as much as we can in-house. We have full-service marketing and full-scale production teams under one roof. But hey, when our productions grow, we're not afraid to bring in outside experts. Some of our shoots can have up to 200 people, so we tap into the best talent in the film and commercial world to execute at the highest level.
How does your company differentiate itself from competitors in the industry?
We pride ourselves on offering elite-level video production and creative for commercials. We're confident working with talent and we bring fresh ideas to the table. We focus on making brands distinct and memorable through creativity and persuasion. Plus, we're built to sprint - we thrive on tight timelines that other agencies might shy away from. And let's not forget, we're cost-effective compared to larger agencies.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
We've got a really open culture here. We encourage pushback and idea sharing. Once we make a decision, though, we're all in 100%. We're big on feedback - both from clients and internally. And we're not fans of the 'lone hero' mentality. We believe in the power of teamwork and make sure everyone knows their contribution is valued.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
Absolutely! We offer both online training and on-the-job learning opportunities. We hire a lot of fresh grads and folks from larger agencies, and we've found that there's always a training curve to get everyone thinking the way we do. It's all about adaptability and efficiency here.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Oh, I've got a great one for you - our work with Squatty Potty. Remember their viral unicorn video from 2015? Well, they came to us for a rebrand and holiday sales push. We created this wild campaign called 'Squatty Potty: The Ride'. It was a hit! We're talking 400+ million impressions, 2 million clicks, and a 4x return on ad spend. Plus, we just won a Golden Addy for it. It's a perfect example of how we blend creativity with results.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We do a lot of work in finance, banking, and credit unions. We're also big in the sports partnership world - anything from sports teams and leagues to sports betting apps and crypto companies. Oh, and we work with a bunch of tech companies too. As for repeat clients, we're pretty proud of our track record. Over 80% of our clients come back for more, and most stick with us for 4 to 8 years. It's a testament to the relationships we build.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We're always trying to stay ahead of the curve. We spend a ton of time playing with new tech - SaaS, AI, you name it. We're constantly looking for ways to improve our product and efficiency. And let me tell you, we watch a lot of commercials! We have these monthly sessions where we share, debate, and dissect commercials. It's not just about our own work either - we dig into other agencies' campaigns too, analyzing what works and how we can apply those lessons to our clients.
Please share some of the most sought-after services that clients approach your company for.
The big draws are definitely our elite-level video production and our knack for creating killer commercials. We also get a lot of clients coming to us for advertising that uses sports celebrities - that's become a bit of a specialty for us. And of course, there's always demand for our full-service approach, where we pair strategy and creativity with production and media execution.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
You know, with clients all over the world, we make it a point to meet face-to-face at least once or twice a year. If not for a commercial shoot, then just for drinks or dinner. In this Zoom-heavy world, that personal touch goes a long way. We're not afraid to use text messages either - it's a great way to keep things personal. And after every project, we ask clients for a review. Their feedback is gold to us.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
It's been a rollercoaster, I'll tell you that! We've had clients go bankrupt or lay off huge chunks of their staff, which can and did hit us hard. But we've learned to stay focused on the positive future. If we get bogged down by client downturns, we lose our edge. So we keep our eyes on the prize - building great client experiences and products that our whole team can be proud of. It's all about resilience and keeping that laser focus.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We keep it pretty straightforward. For retainer work, we bill monthly. For production projects, we usually go with 50% upfront, 25% when we wrap production, and the final 25% when the project is complete. It works well for us and our clients.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We generally have a minimum budget of $20,000, but we're flexible. If we see the potential for a longer relationship, we might take on something smaller. For us, it's more about the lifetime value of the client relationship than just one project.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
Sure thing! For one-off projects, we're looking at a range from $25,000 to $300,000. Our ongoing retainer business can go anywhere from $25,000 to $1 million. It really depends on the scope and scale of what the client needs.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We're definitely planning to ramp up our tech game. There are a few digital tools we've got our eye on, and we're looking to develop some AI technologies for our customers. It's an exciting area we're keen to invest in.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Oh, I've got big dreams for Colormatics! In 10 years, I see us working with amazing clients in really fulfilling ways. We want to be the go-to marketing experts in a couple of key industries. And you know what? We're gunning to create a Super Bowl spot! That's the dream right there. It's all about growing, evolving, and making a real impact in the industry.

Colormatics Clients & Portfolios

Key Clients

  • Amex
  • Budweiser
  • Squatty Potty
  • PrizePicks
  • Seattle Seahawks
  • Public
  • FLIPZ
  • Centrum
  • Vanguard
  • Shiseido
  • Providence
  • Jewelry Design Center
  • Spokane Symphony
  • Lemonade
  • Fiverr
  • The Macallan
  • GEP
  • STCU
  • Hello Heart
  • Jubilant Pharma
  • ALK
  • Axiom
  • Brand Club
  • Stackline
  • Coastal Community Bank
  • UNice

Not an Expert
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Not an Expert
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The Hot Shot of Basketball

As basketball’s 3-point legend, Stephen Curry is recognized as one of the greatest stars in NBA history. He’s also a loving father, husband, entrepreneur, philanthropist, oh, and golfer! Stephen’s owns multiple companies, including his personal SC30 brand and the Eat.Learn.Play. Foundation alongside his wife, Ayesha Curry.

Learn more about how an Athlete Branding is the Key to Successful Marketing and our Comprehensive Guide to Athlete Branding

Curry’s Currency
In late 2021, FTX announced its partnership with Stephen Curry and the race begun for an exciting new campaign. The possibilities were endless for this legendary duo, but with only 6 hours of Stephen’s time and a tight deadline, FTX called on Colormatics to make sh*t happen. 


Stephen’s known for being an expert on the court, but what about investing in crypto? Plot twist ­­– he doesn’t need to be! With the FTX app, crypto can be safe and easy for everyone; this was the main messaging for our video concept and campaign. Following Stephen throughout a day of outrageous activities, the audience concludes that crypto doesn’t need to be complicated.

To Space
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To Space
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Other Industries

Never in the 152 years of the MLB’s existence have the umpires sported a branded sponsor patch…until now! That’s a whole lot of content waiting to be deployed online, broadcasted on TV, and posted to social media; all created by Colormatics!

Your Friendly Neighborhood

FTX was now a major player within the baseball scene; the only thing missing was a recognizable brand presence in the stands. Our solution was to create a memorable character that MLB fans would come to love; Introducing: Moon Man. The geeky, yet, endearing mascot would soon be rushing the fields of MLB stadiums. Moon Man plushie, anyone?

Trouble in Suburbia

Ever since MLB started referring to long homeruns as “moon blasts,” Moon's daily routine has taken a turn for the worst. This was the basis for a comedic television spot that would appeal to both families and baseball fans. Going about his day at a variety of locations, only to be constantly targeted by flying baseballs. The grocery store, local diner, movie theatre; No matter where he goes, people always shoot for the moon.

Telling a Story
From sketches to storyboards to artistic renderings, our team of artists came together to tell the story of Moon Man from start to finish.  

It’s the (not so) Little Things
Our production consisted of three film days in some of LA’s most iconic set locations, including the famous Pink Motel. Carefully curated set design was key to bringing the character to life, with Production Designer, Jason Hamilton, honing in on every detail. Look closely! Are you able to find all the easter eggs hidden throughout Moon's world?

Going National
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Going National
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Working with a Global Leader
Fiverr, the world's largest freelance marketplace, came to Colormatics with a once-in-a-lifetime challenge, how to reach a new set of buyers and sellers at the onset of COVID in May 2020. In response, Colormatics built a new campaign for a National TV ad buy that targeted specific viewers and expanded Fiverr's reach.

With a target audience made up of both entrepreneurs and business owners, we developed a series of direct response spots that showcases how the challenges of both small startups and established companies could be solved with the help of Fiverr. Producing and deploying multiple TV spots while gauging performance enabled real-time feedback and improved overall targeted performance.

Enhanced Live Action 
Fiverr's platform is all about seamless connection. To portray that experience on screen we developed an engaging and interactive set of visual components that deftly merged with live production. Motion and movement represent the delightful experience of finding and purchasing your first gig.

The Life Insurance PSA
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The Life Insurance PSA
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Other Industries

Life Insurance 101
Life Happens is focused on educating people about life, disability and long-term care insurance. Its mission as a nonprofit is to provide unbiased information to help people make smart insurance choices to protect their loved ones.

Puerto Rico’s Sweetheart
As a model, actress, dancer, and producer, Roselyn Sanchez made her debut on the big screen in the Rush Hour franchise. Since then, she’s starred in various movies and TV shows, including Act of Valor and Fantasy Island. The only thing that exceeds the Puerto Rican Star’s love for entertainment, is that for her family.

Family First
Every choice Roselyn makes, she makes for her family. So, partnering with Life Happens for Life Insurance Awareness month was a worthy cause for the mother of two. Acting as an extension of the In-house Life Happens team, Colormatics developed a wholesome video script that was relatable to parents while staying true to the non-profit’s messaging.

Speaking of Language 
Joined by our trusted, local crew, Colormatics filmed the PSA in a beautiful South Miami estate. With Roselyn’s time limited to 5 hours, the team worked fast to capture the commercial, Q&A, Instagram Reels, and photoshoot. The voiceover was recorded in both English and Spanish, requiring precise translation and seamless delivery.

The Editor’s Eye
Back in the editing room, our editors worked their magic with color, graphics and sound design. Per the request of the client, Colormatics preformed a “beauty pass,” a form of video retouching that enhances skin and removes any unwanted blemishes.

Heart Health Made Easy
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Heart Health Made Easy
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Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word

Having done largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular

The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem

Venom Immunotherapy Education
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Venom Immunotherapy Education
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Other Industries

Colormatics, a creative agency specializing in Pharmaceutical and Healthcare marketing, partnered with Jubilant Pharma, a global integrated pharmaceutical company. The focus was to bring awareness to Venom Immunotherapy (VIT), an effective treatment reducing the risk of systemic reaction for patients allergic to stinging insects. By launching a strategic commercial campaign and a series of digital ads, the project aimed to reach a broader audience and inspire patients to seek treatment, subsequently increasing VIT sales.

The Challenge

Hymenoptera venom allergy, one of the leading causes of anaphylaxis in adults, poses a significant risk to roughly 7% of the US population. Without proper treatment, an estimated 220,000 people would visit the ER following a bee or wasp sting in the subsequent year. Jubilant Pharma needed a compelling strategy to bring awareness to VIT and its associated educational platform, "BeeAware," driving patients to seek allergists for this life-saving treatment.

The Solution

Colormatics devised an innovative marketing campaign centered around a commercial designed to resonate with a broad audience. They wrote the script, cast the actors, and integrated impressive visual effects—including VFX bee—to engage and inspire viewers. The commercial was aimed to not only educate about VIT but also to ensure the "BeeAware" name would remain memorable to viewers, encouraging them to seek more information on Jubilant Pharma's platform.

The Implementation

Beyond the commercial production, Colormatics also created a series of photographs for use in digital advertisements. This comprehensive approach ensured the campaign reached potential patients across different platforms, maximizing its impact.

The Results

The final commercial and the accompanying digital advertisements were well-received, successfully bringing the desired awareness to VIT and BeeAware.com website. While the immediate response was positive, the ultimate success of this initiative will be measured by an increase in VIT sales and a decline in ER visits due to untreated Hymenoptera venom allergies.

PrizePicks National Ad
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PrizePicks National Ad
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Backstory

In the world of daily fantasy sports, PrizePicks is an aggressive challenger brand. But as good as your product is, you need to stand out. How do you break out at the biggest advertising moment of the fantasy season, the opening weekend of NFL season? And how do you do it with three weeks between concept to delivery?

The Challenge

Take the DFS app just off the launch of a rebrand and create they’re first awareness focused, national commercial. Enter Colormatics, an expert in strategy, creative, production and, most importantly in this case, speed.

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that were not talking in the abstract, PrizePicks will up to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, lead the cast as the PrizePicks ambassador, a wish granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

The Reception

The commercial aired, fans laughed, guacamole sales went through the roof (don’t quote us on that), and PrizePicks became a household name for the 2023 NFL season.

Colormatics? They’re already onto their next challenge. Rumor has it, it involves salsa.

Squatty Potty Commercial
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Squatty Potty Commercial
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Challenge
Remember the Unicorn? The one that poops rainbow ice cream? Some of us can't forget Squatty Potty's landmark campaign from 2015. But eight years later, Squatty Potty's messaging and brand are still based around the same viral spot. Squatty came to Colormatics to create a new campaign focused on rebranding to a new audience and converting sales for the holiday season.

Approach
Colormatics began this project with market research and surveys to pinpoint the best target audience and messaging strategy within that market. The study also increased understanding of the product's place in the market and the category's position overall. Informed from this research, the creative team developed an approach that was…unconventional.

Execution
Understanding that there was no way to recreate the magic of the Unicorn, Colormatics created a new campaign based on the same frenetic and off-the-wall energy of the original Unicorn video. The new campaign, titled "Squatty Potty: The Ride," features Taylor, a young woman experiencing toilet issues, as she goes on the "Happy Tummy Tour" ride with digestive health specialist Ellen. Meeting with a cast of colorful characters, Taylor learns about how sitting affects digestive health and how the Squatty Potty toilet stool can help.

Results
We came out strong for Black Friday & Cyber Monday, driving brand awareness and conversions. We came, we saw, and we conquered the digital space, spreading brand awareness like wildfire and turning clicks into conversions faster than you can say "add to cart"! 

The numbers speak for themselves: 200+ MILLION IMPRESSIONS, 1+ MILLION CLICKS, and a mind-blowing 4 ROAS. 

We didn't just focus on the bottom line; we crafted a holistic narrative that educated and entertained consumers every step of the way. 

Plus we just won a Golden Addy for Best Internet Commercial Campaign in the Film, Video & Sound category at the American Advertising Awards.

Conclusion
Colormatics' campaign for Squatty Potty showcased their abilities to use careful strategy, off-the-wall creativity, and meticulous production to craft a new campaign as innovative as the brand's past.

Squatty Potty Commercial
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Squatty Potty Commercial
  • Squatty Potty Commercial screenshot 1
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$100001 to $500000
Ongoing
E-commerce

🚀 What's Inside at www.colormatics.com/case-study/squatty-potty/ 🌈 Journey behind the scenes of "Squatty Potty: The Ride," the new face of Squatty Potty, crafted by the creative minds at Colormatics. 🎯 Discover how market research and targeted audience strategies led to this groundbreaking campaign. 🎢 Experience the "Happy Tummy Tour" ride with Taylor, as she meets a cast of colorful characters teaching her the importance of sitting right for digestive health. 🎨 Learn how Colormatics balanced strategic planning with off-the-wall creativity to revolutionize Squatty Potty's branding. 🔥 Witness a campaign that's as innovative and unforgettable as Squatty Potty's original viral hit. 🌟 About Colormatics: Colormatics combines strategy, creativity, and production expertise to deliver campaigns that captivate and convert. 

Prizepicks National Commercial
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Prizepicks National Commercial
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$100001 to $500000
Ongoing
Gambling

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that we are not talking in the abstract, PrizePicks will "up" to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians, and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, leads the cast as the PrizePicks ambassador, a wish-granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

Heart Health Made Easy
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Heart Health Made Easy
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$50001 to $100000
4 weeks
Healthcare & Medical

Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word 
Having made largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer-facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye-catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular 
The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra-stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem 

Meet Bella 
Did we mention there's a dog? Bella, the Boston Terrier, joined us on set as the adorable Hello Heart mascot. Don't worry, a handful of treats were given with every take.

Miami Heat and Udonis Haslem
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Miami Heat and Udonis Haslem
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$500000+
8 weeks
Gambling

The Prince of Miami

Udonis Haslem was the obvious choice as the main spokesperson for The Heat partnership. Prince of Miami and now the King of Crypto, UD has deep roots in the Miami community and is passionate about educating his fans about the power of cryptocurrency. He just has one question, ‘Are you in, Miami?’

With basketball season just around the corner, FTX knew they had to make an Impact. What better way than to dedicate a commercial to Miami’s colorful culture? From the domino players to the beach-goers, crypto is for everyone! Colormatics intended to capture all walks of life that make up Miami’s vibrant community.

Miami State of Mind

Filming 8 locations in 3 days required two different teams on the ground. With the help of Florida’s best crews, Colormatics filmed all throughout Miami, from Little Haiti to Coconut Grove. Oh, and one more thing…a final edit needed to be ready within 2 days after the shoot! Colormatics was up for the challenge, which is why we brought our Senior Editor on the shoot to begin editing a cut as footage came in. Who says high end production can’t be scrappy? 

Goin' Down For Real

Being one of the biggest icons to come out of Florida, It was only fitting that we had Flo Rida be featured in the commercial. Fun fact: Udonis and Flo Rida are also best buds!

Bringing the Heat

'You in, Miami?’ kicked off The Miami Heat’s opening night and has aired at every home game in FTX Arena. Along with the ad being on broadcast, cable, and digital programmatic, FTX brand awareness has jumped significantly since the start of the year. Flo Rida, and his iconic GDFR song, brought this commercial to new heights.

How to Drive a Roundabout
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How to Drive a Roundabout
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$10001 to $50000
4 weeks
Government

Solving a Problem of Perception

The Montana Department of Transportation (MDOT) had a PR problem to solve. With the newest integration of roundabouts across Montana cities, local ‘Montanans’ were wary of this sudden change. In more rural populations, roundabouts are often seen as a signal of urbanization and the less desirable aspects of big cities. MDOT needed to change this perception and quickly! How could they convey important safety information while making their message more appealing to Montana’s citizens?

Thinking Outside the Box

Colormatics teamed up with Big Sky Public Relations to create a fun, engaging, and easily digestible series of videos for MDOT’s PR campaign. The mission was to show local Montanans that roundabouts ACTUALLY promoted better traffic safety than traditional intersections. But most safety instructional videos usually have one thing in common–you guessed it, they’re SO boring! A production company’s first instinct is to rely heavily on drone footage, but this project would require thinking outside of the box.

Not Your Driver's Ed Video

We transported the streets of Montana to a model railroad reminiscent of your childhood train set. Using toy cars operated by a hand, we walked viewers through different scenarios at a roundabout. The fantastical and childish nature of the series made the topic of traffic safety much more approachable and less intimidating. Furthermore, the quaint set-up of a small town would serve as a reflection of Montana’s wholesome roots.

CHANGING THE COMMUNITIES PERCEPTION

Brand perception surveys are crucial for understanding how customers view a brand. These surveys gather insights on customer attitudes and expectations, enabling businesses to tailor their marketing and branding strategies. Key components of these surveys include:

  1. Cognitive Questions: Assess customers' thoughts about the brand, including quality and value perceptions.
  2. Emotional Questions: Gauge feelings towards the brand, such as trust and satisfaction.
  3. Language Questions: Identify words or phrases customers associate with the brand, indicating its market position.
  4. Action Questions: Understand customer behaviors like purchase history and likelihood of recommending the brand.
  5. Demographic Questions: Collect respondent demographics for context and data segmentation.

Analyzing this data helps businesses identify their brand's strengths and weaknesses, adapt to market trends, and maintain a strong, relevant brand image.

Bringing Home the Gold

In 2019, Colormatics won Gold at the American Advertising Awards for our creation of “MDOT How to Drive a Roundabout.” After winning gold in our local and regional divisions, the video was submitted to nationals, where we competed with some of the biggest advertising agencies in the world.

UNICE National Commercial
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UNICE National Commercial
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$500000+
10 weeks
Consumer Products

UNice: Revolutionizing the Hair Industry UNice, a pioneering salon brand, offers top-tier human hair wigs, boasting an impressive range both online and in their Brooklyn and Los Angeles stores. Dedicated to empowering customers, UNice delivers an extensive range of high-quality, meticulously designed products, encouraging individuals to feel confident and look their absolute best.

With a commanding presence online, UNice garners over 2 million visits to its website monthly! Despite its e-commerce triumph, UNice's recognition in the U.S. was minimal. The company aimed to elevate its visibility, focusing on young African American women.

A Distinctive Strategy

To launch the 'Cannot Be Defined' campaign, our team conducted a 3-day filming and photo shoot in Los Angeles. Utilizing eight diverse locations, we narrated the journeys of four unique individuals challenging norms and embracing their true selves. Colormatics adopted innovative cinematic techniques to set our content apart from traditional commercials.

Your Moment to Sparkle

The UNice digital campaign rolled out across various platforms, including display ads, native, digital-out-of-home (DOOH), and social media, targeting key cities like New York, Atlanta, and Chicago. Have you seen UNice's presence in your city, from bus stops to malls?

Colormatics Reviews

5.0 26 Reviews
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Courtney Sprunger

They take personal pride in and ownership of their work.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress
Business Services

Review Summary

We collaborated with Colormatics on multiple projects to tackle the challenge of educating audiences about traffic mechanisms. Roundabouts, especially, were a point of contention, and we needed a creative solution to explain their usage. Colormatics devised a series of educational videos featuring miniature town models, demonstrating the correct and incorrect ways to navigate a roundabout. This innovative approach captured the public’s attention and addressed their concerns effectively.

Colormatics managed every aspect of the project, from initial scripting and storyboarding to casting, site selection, and post-production. Aaron and Chris were our primary contacts, and they were highly organized and engaging throughout the process. Aaron first reached out to us, looking for PR agencies needing production support. His professionalism and enthusiasm made it easy for us to choose Colormatics as our partner.

The roundabout video series not only resonated with our audience but also won a regional advertising competition. The videos have proven to be evergreen content, used across social media, stakeholder communications, presentations, and our website. The feedback from end-clients has been overwhelmingly positive, praising the simple yet effective explanation of technical content.

One standout quality of Colormatics is their ability to make complex topics accessible and entertaining. This skill is especially valuable in transportation, where creativity is often lacking. Aaron and Chris are personable and easy to work with, maintaining a balance of professionalism without bringing ego into their work. Their positive energy and commitment to delivering unique and engaging content are evident in every project.

What was the project name that you have worked with Colormatics?

Promotional Educational Video for PR Agency

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We engaged Colormatics for several projects aimed at educating the public about specific traffic mechanisms, particularly focusing on the unpopular roundabouts in Montana. They developed a series of educational and creative videos, including a campaign on navigating roundabouts and a four-part series on accessibility.

What is it about the company that you appreciate the most?

I love their positive energy and innovative approach. Colormatics consistently brings new ideas to the table, ensuring each project has a distinct look and feel. Their dedication to their work and their ability to transform technical content into engaging videos is impressive. They take personal pride in and ownership of their work, which is reflected in the high-quality output they deliver.

What was it about the company that you didn't like which they should do better?

There have been instances where communication could have been more streamlined, particularly regarding formalized timelines. However, we’ve never missed a deadline, and it’s challenging to pinpoint whether delays were on our end or theirs due to the high workload during those times.

Naama Noy

They truly do an amazing job of managing projects and taking our feedback.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress
Information Technology

Review Summary

After I approve scripts and instructors for our original content, Colormatics takes charge of producing the video lessons. Each course is two hours long and involves a full day of filming in a studio. Their team films the instructors teaching the class, handles all editing, and uploads the footage to a collaborative platform for our feedback. Once we provide our input, they make the final edits and launch the content on our platform.

Working with Sean (Partner) and his amazing crew has been a seamless experience. I’ve consulted with them on course topics, and they always provide valuable feedback. Of the 60 courses in our catalog, half were created by their team. Their professional approach and willingness to collaborate have been instrumental in our success.

I initially chose to work with Colormatics based on the positive feedback from the larger digital company I work for, which had great experiences with them in other departments. The decision was easy, given their proven track record.

The production process has been outstanding. We consistently complete filming in a single day, which is our goal. Remote collaboration has never been an issue, as their ability to produce quality work in both production and editing stages is reliable. Communication is smooth, primarily through WhatsApp, where they respond promptly and keep us on schedule.

Our users recognize the high quality of the content. The positive feedback from our learners has allowed us to price the courses accordingly, benefiting our company financially. Colormatics’ efficiency and responsiveness have been crucial to maintaining our timeline and meeting our goals.

What was the project name that you have worked with Colormatics?

Strategy & Production for In-Studio Online Video Courses

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

In our ongoing engagement, Colormatics has successfully produced around 30 high-quality courses for our online learning platform. Their work includes filming, editing, and launching content, which has greatly benefitted our company financially.

What is it about the company that you appreciate the most?

Sean’s mastery of production, his professionalism, and his fun, attentive approach make working with Colormatics a pleasure. Their ability to manage projects effectively and incorporate our feedback is commendable.

What was it about the company that you didn't like which they should do better?

I can’t think of anything.

Bryce McPartland

We never felt like we were unimportant or like our project was backburnered for some bigger fish.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress
Legal & Compliance

Review Summary

We were referred to Colormatics by our advertising partners at KREM. After comparing pricing and products from various industry-specific marketing providers, Colormatics stood out with their strong portfolio and exceptional pricing.

Colormatics laid out a comprehensive shoot schedule, which we pre-approved. Their team arrived early one morning and traveled across central Washington to four separate locations, managing to produce an exceptionally tight yet comprehensive video about our firm. The shoot began around 8 am and wrapped up by 4:30 pm.

Communication with Colormatics was excellent throughout the project. They kept us in the loop via email, text, cell, and their video editing platform. We always felt informed and involved in the process.

Since implementing the short-form ads into our television marketing, the results have been promising. The long-form video on our website and other marketing platforms has received uniform positive feedback. Though we are only two months into using these tools, the response has been overwhelmingly positive.

What was the project name that you have worked with Colormatics?

Video Production for Personal Injury Firm

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

With the onset of COVID-19, we sought to make our advertising dollars more accountable and maximize our exposure. Our goal was to develop high-end marketing tools that could be replicated across various platforms. Colormatics helped us achieve this by producing both short-form and long-form videos for our marketing campaigns.

What is it about the company that you appreciate the most?

The personal touch. Despite handling much bigger companies and organizations than ours, Colormatics never made us feel unimportant or like our project was backburnered for some bigger fish. Their attention to detail and dedication made us feel valued throughout the entire process.

What was it about the company that you didn't like which they should do better?

Honestly, no. We are very enthused with what we have already and will probably run it back in the future. We have already referred many friends their way.

Tricia Sowers

They respond to every small request and are always perfectly happy to accommodate.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress
Healthcare & Medical

Review Summary

Colormatics helped us address access issues by producing a video to engage physicians and provide insights into our company. Their team conducted an in-depth tour of our source material facility, showcasing the operations and processes involved in allergen extraction formulation. They filmed various aspects, from our farm where we collect and harvest trees, leaves, and grasses, to our manufacturing facility where we culture house dust mites.

The project included a blend of pre-produced footage and a live event. Colormatics integrated a prerecorded tour with a live Q&A session, allowing physicians to interact with individuals at our facility. They handled post-production impeccably, compiling all the material into several offerings that our medical and sales teams now use for various engagements.

We found Colormatics through a Google search. Among the vendors we reached out to, they stood out for their experience with live events. Sean’s quick response and understanding of our vision during our initial conversation made the decision easy.

The event marked a record high in attendance, and the feedback from physicians was phenomenal. Many expressed interest in contacting Colormatics for their projects. Communication with their team was seamless, with daily emails and calls keeping us updated on the project's status. Their flexibility and willingness to accommodate every request, including last-minute additions and tweaks, were remarkable. Colormatics’ team made everything look beautiful, handled our feedback promptly, and even facilitated additional filming to ensure perfection.

What was the project name that you have worked with Colormatics?

Video Production for Allergy Immunotherapy Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We sought a novel way to engage physicians during the pandemic as access to offices had become limited. Colormatics provided video production services to offer insights into our company and operations, culminating in a high-quality video that met our partner’s expectations.

What is it about the company that you appreciate the most?

Their flexibility was outstanding. Colormatics responded to every small request and made quick pivots without frustration. They took our feedback seriously, implementing changes promptly and facilitating last-minute filming to meet our expectations. Their professionalism and dedication from pre- to post-production stages were impressive.

What was it about the company that you didn't like which they should do better?

No, it’s been great.

Dani Witte

Everything has flowed smoothly — it’s been a great experience.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

In Progress
Advertising & Marketing

Review Summary

The team played a pivotal role in our integrated campaign to support the reopening of our communities’ major venues. Their team managed all aspects of production, photography, and social content with creativity and professionalism. They produced two spot videos featuring multiple buildings and all the sanitization efforts. We provided an outline of what we wanted, and Colormatics developed the creative concept to achieve those goals visually and musically.

Despite the challenges posed by COVID-19 restrictions, the team efficiently shot the videos over four full days. They also created Boomerangs, Cinematographs, and small videos for our social ads and paid advertising efforts, alongside taking photographs for social media content and collateral ads. The end product was fantastic and received overwhelming positive feedback, making our client very happy.

Since then, we’ve continued to collaborate on various projects. Our main points of contact were Chris (CEO & Director) and Aaron (CCO & Producer), along with a few other team members and a contracted crew for the shoots. Communication was seamless through phone, email, and Zoom meetings. Colormatics was detailed, respectful, and efficient, meeting all deadlines perfectly

What was the project name that you have worked with Colormatics?

Video Production & Content Creation for Marketing Agency

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Last fall, we put together an integrated campaign to support the reopening of our communities’ major venues, including a large theater and a sports complex. We hired Colormatics to manage all of the production, photography, and social content for that campaign.

What is it about the company that you appreciate the most?

Chris and Aaron are extremely kind, intelligent, and easy to work with. They bring a great sense of humor and utmost professionalism, making everyone feel comfortable. The Colormatics team’s creativity, reliability, and engaging personalities stand out the most. Their ability to bring creativity and professionalism to the engagement was commendable.

What was it about the company that you didn't like which they should do better?

Nothing.

Andrea Williams

The finished result was spot on, achieving exactly what we were looking for

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Review Summary

Our engagement with Colormatics began with an intake call where we discussed our vision. I worked closely with their team to develop a script and storyboard that would effectively tell the story of Eljay Oil. The filming took place in one day at a few locations, and Colormatics delivered a fully produced 3-minute video that exceeded our expectations. The client was thrilled with the final result.

We primarily worked with Aaron, and the entire process was seamless. Communication was excellent throughout, with email proving effective for organizing the shoot. The timelines were met, and the need for edits was minimal because the finished product was spot on.

Our key performance indicator (KPI) was to raise awareness of the Eljay Oil brand. The video Colormatics produced did just that, presenting the story in an easy and digestible way. It was a resounding success; we continue to use the video three years later, and it remains a great representation of the company

What was the project name that you have worked with Colormatics?

Video Production for Design & Advertising Firm

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We hired Colormatics to help us tell a story about one of our clients, Eljay Oil. The final video piece was used on the client's website, on social media, and at tradeshows and conventions. Our goal was to narrate the family story and history of the business while also showcasing some of the industries they work in.

What is it about the company that you appreciate the most?

The team impressed us with their great customer service, flexibility, and drive to deliver quickly without requiring any edits from the client. Aaron listened to our needs, provided clear direction, and delivered a fantastic result. Their ability to bring awareness to the brand through an engaging video was commendable.

What was it about the company that you didn't like which they should do better?

There was nothing about our experience with them that we found lacking.

Justin Parnell

Their team produced a highly engaging and creative video that received affirmations from our customers and partners.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed
Information Technology

Review Summary

Our engagement with Colormatics began with a detailed storyboarding and scripting process using Figma. Once the script and storyboard were finalized, Colormatics led the animation and video production processes, ensuring each deliverable was submitted for feedback before applying any edits. After approving the rough cut, they produced a 4–5 minute video along with additional requested clips.

Upon completion, we launched the video on YouTube and shared it on Twitter, LinkedIn, and Facebook. The response from our customers was overwhelmingly positive, and our partners were so impressed that they considered using the video for their promotions as well. Colormatics’ ability to create a highly engaging and creative video was evident, as we received no negative comments.

Communication with Colormatics was primarily via Slack, where they demonstrated excellent project management skills. They were always receptive to feedback and accommodating of our queries and modification requests, even outside of their regular work hours. Working with a team willing to maximize their resources to meet our needs was truly a pleasure.

What was the project name that you have worked with Colormatics?

Promotional Video for SaaS Provider

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We engaged Colormatics to produce an engaging and innovative video to impress our customers and motivate our partners to use the same video for their promotions. The project involved a rigorous storyboarding and scripting process, followed by animation and video production.

What is it about the company that you appreciate the most?

They went the extra mile to facilitate the entire creative process without imposing their methods on us. Their dedication to ensuring a harmonious and productive collaboration was commendable.

What was it about the company that you didn't like which they should do better?

We would’ve appreciated some additional transitions in the video, but we were also aware that Colormatics was working within a tight deadline.

Audrey Snyder

The quality of the final product Colormatics delivered was on par with some of the best videos I’ve seen.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Healthcare & Medical

Review Summary

Colormatics played a crucial role in enhancing our marketing and advertising materials. Initially, they took professional headshots and lifestyle photos of our reconstructive and cosmetic patients. Then, they drove the video production process, providing the equipment and determining the format and style of each video. The biographical videos for our physicians and patient journey videos, where they interviewed our patients about their procedures and experiences, were particularly well-received.

We primarily worked with Allison (Video Producer) and Rachel (Marketing Coordinator & Photographer), who ensured a smooth process. When we decided to undertake this project, we researched local companies in Spokane, received several project bids, and ultimately chose Colormatics because they seemed like the best fit.

The materials produced by Colormatics are now integral to our new website and will be utilized in future advertising campaigns. The patient journey videos have been especially popular with our patients, who appreciate hearing about the procedures from those who have undergone them. Communication with Colormatics was excellent; they followed up with us during the decision-making process and reminded us when they needed content from us. We communicated primarily via email, and they were punctual for meetings and onsite shooting, which took two days. We received the deliverables within a few weeks.

What was the project name that you have worked with Colormatics?

Photography & Video Production for Plastic Surgery Clinic

What service was provided as part of the project?

Other Services

Describe your project in brief

Our company is growing, so we brought on Colormatics to spearhead our marketing and advertising efforts. We engaged in several marketing and advertising projects with them, including professional video production. Colormatics took professional physician headshots and lifestyle photos of our reconstructive and cosmetic patients, and produced biographical videos for our team of physicians and patient journey videos.

What is it about the company that you appreciate the most?

Colormatics demonstrated great communication skills and professionalism throughout the project. They were timely and efficient, ensuring we had all the visual materials needed for our new website and future marketing campaigns. Their follow-up during the decision-making process and reminders about content requirements were particularly helpful.

What was it about the company that you didn't like which they should do better?

I can’t think of anything they could improve.

Carl Middleton

Outstanding marketing partnership

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$200000+
In Progress
Advertising & Marketing

Review Summary

What a difference Colormatics has made! We have finally found the marketing partner that we have been looking for! Chris, Allison, Sean and team have made a bigger impact to our overall marketing efforts and its effectiveness in the past 6 months than the prior organizations that we worked with accomplished in the previous 3 years.

From working with us to identify our goals, to creating a plan, to implementing a solid foundation to work from, and then executing on everything, Colormatics has delivered. Our lead flow has consistently grown month after month with high quality leads while the cost per lead continues to decrease. The Colormatics team has truly been outstanding to work with, and we look forward to our continued partnership.

What was the project name that you have worked with Colormatics?

Marketing Partnership

What service was provided as part of the project?

Digital Marketing, Animation & Multimedia, Advertising

Describe your project in brief

Develop and execute on a full marketing plan that will grow with us that provides consistent and effective results.

What is it about the company that you appreciate the most?

Great communication and transparency into what they create and implement for us.

What was it about the company that you didn't like which they should do better?

None at that we have encountered.

Dani Witte

Collaborative, friendly team, and exceptional results!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Advertising & Marketing

Review Summary

Working with Colormatics is an absolute pleasure. Their collaborative spirit and friendly demeanor make the entire production process seamless and enjoyable. Their team radiates warmth and enthusiasm, and it is always evident they genuinely care about a project's success and are dedicated to a collaborative process.

During our projects with their team, they have always listened attentively to our vision and goals, and worked with us to ensure quality final products were completed in a timely manner. I highly recommend this team for any organization in need of a production partner that can execute high level video and content!

What was the project name that you have worked with Colormatics?

Multiple Projects

What service was provided as part of the project?

Animation & Multimedia

What is it about the company that you appreciate the most?

Professional, collaborative, creative and provides a quality product.

What was it about the company that you didn't like which they should do better?

N/A

Sheila O'Malley

Incredible Storytelling

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Government

Review Summary

Colormatics produced an incredible feat of visual storytelling that allowed us to share that story with our town and prospective businesses. Working with their team was a delight, and we recommend them to anyone who needs to tell a good story.

What was the project name that you have worked with Colormatics?

State of the City

What service was provided as part of the project?

Advertising

Describe your project in brief

Our challenge in Ansonia is to tell a story about economic development happening in the heart of central Connecticut. Getting new businesses to relocate and helping generational companies stay. We asked Colormatics to help us create a video that helped tell this story for our State of the City.

What is it about the company that you appreciate the most?

Colormatics was able to take the facts we wanted to relay to our audience and create a compelling story that had a genuine effect.

What was it about the company that you didn't like which they should do better?

Colormatics services are generally out of range for a municipality like ours but they were able to work with us to meet our budget requirements.