Digital Go Where

Marketing is the company’s growth engine. We recognised an obvious demand for a Virtual CMO, as most startups and SME either outsource to third-party agencies or try to build and execute a marketing strategy inhouse.Outsourcing can deliver consistent results, but it generally comes at a steep price. Typically, marketing decisions are made based on the existing budget, not on what is best for the company. It’s possible that the company isn’t big enough to justify hiring a senior marketing executive or putting together a marketing team.Failure to develop and implement a strategic marketing plan restricts growth and places additional strain on sales to acquire leads when they should be selling.