Evoke Ideation

I help mid-sized companies compete with category leaders by bringing enterprise-level brand strategy without the agency overhead or full-time CMO cost. As a Fractional CMO, I partner with growth-focused companies who need strategic marketing leadership but don't need, or can't justify, a senior executive full-time hire. My approach is simple: Understand your customer deeply. Build a positioning that matters. Execute relentlessly.

Most consultants are either pure strategists or tacticians. I've lived on both sides:

12+ years in leading advertising agencies (from tea to watches)

Marketing leadership in banking, jewellery retail, infrastructure

7 years advising brands across retail, logistics, healthcare, skincare, education, pharma, fintech

This means you get someone who thinks like an agency strategist but executes like an in-house leader who owns the P&L.