Overview

About Firefly CMOFirefly CMO

Firefly CMO gives founder-led hospitality groups and small businesses one accountable owner for their entire marketing function - strategy, budget, channels, team, and vendors - a day or two a week instead of a $250k+ full-time hire. Saad Afsar has led marketing for 40+ brands across hospitality, independent businesses, and growth sectors in NYC and Toronto, with enterprise experience at Unilever and Samsung, and brings AI-powered execution to every channel. What makes Firefly different is proof: results are verified at source in each client's own systems - Toast POS, Tripleseat, GA4, Meta - year over year, with baselines disclosed. Recent verified outcomes include +12% same-store sales (Two Boots, NYC), +73% private-events revenue (Boqueria), and 2.78x Instagram-to-website clicks (Da Andrea). Engagements start with a free instant CMO audit at fireflycmo.com/cmo-audit.

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Focus

Service Focus of Firefly CMOFirefly CMO

How the team's effort is distributed across services.

30%20%20%15%15%

Industries Focus

100%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Marketing systems, analytics & content execution
Replit
Rapid prototyping of client marketing tools

Where we are

Locations (1)

Offices where Firefly CMOFirefly CMO operates.

Headquarter
Canada

Canada

200 Bay Street, Suite 1200
Toronto, Ontario M5J 2T6
+1 (416) 838-6406