FTA Global

I am the Founder and Managing Director of FTA Global, where I lead the company’s vision across Search Engineering, AI Visibility, Enterprise SEO, and modern search strategy.

A key part of my current work is building and formalising Search Engineering as a distinct marketing discipline, with FTA Global moving towards trademarking the term for the AI era.

I help enterprise brands strengthen visibility across search engines, AI assistants, answer engines, and modern discovery journeys, turning organic growth into measurable demand and business impact.