Gregg King

Gregg King is an independent senior SEO consultant for solicitors and law firms across the UK. The consultancy works with a maximum of four law firm clients at any one time, with every audit, recommendation and piece of implementation done by Gregg personally — no account managers, no juniors, no offshore content desk.

The practice serves UK-regulated law firms only: SRA-regulated firms in England and Wales, Law Society of Scotland firms in Scotland, Law Society of Northern Ireland firms in Northern Ireland, CLC-regulated conveyancers and OISC-regulated immigration advisers. Practice-area focus includes private client, family, conveyancing, commercial property, employment, personal injury, wills and probate, and immigration.

Areas of work include SRA-compliant SEO retainers, technical SEO audits for law firms, content strategy, schema markup, local SEO and Google Business Profile management, digital PR, entity SEO, and AI search visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. The SRA-Compliant AI Visibility Audit is the lead engagement and the entry point for most new clients.

All work is written to the SRA Code of Conduct, Transparency Rules and Rule 8.8 — no unverified specialist claims, no misleading comparative copy, and AI-generated content is never shipped without a qualified review. The model suits firms with ten to one hundred fee earners that want senior depth rather than agency churn.

Based in Warrington, Cheshire. Working with UK law firms nationwide.