Homemade Pasta

Homemade Pasta (Hmde.) is a marketing consultancy run by senior practitioners. Clients work directly with the people doing the work, from the first strategy session through day-to-day execution.

Paid media is the core of the business: search, social and programmatic across Google, Meta, LinkedIn and Microsoft. Measurement sits next to every media plan. We design and read geo-based incrementality tests so budget decisions rest on what the media caused, with platform-reported numbers treated as one input.

Beyond media, the menu covers creative, brand, events and experiential, marketing operations, and data. AI and automation handle the reporting, QA and analysis that would otherwise take a larger team. People make the decisions.

Clients choose how to engage: consulting, go-to-market support, or full implementation, on retainer, project or percentage-of-spend terms. Current work spans music and creative software, cybersecurity, professional education, safety and compliance training, fintech and crypto, consumer electronics, fitness and online marketplaces.