Overview

About Kindred

Kindred helps ambitious global brands grow across Asia Pacific.

We're an independent creative and media agency purpose-built for APAC's dynamic markets: Japan, Korea, Greater China, Singapore, Southeast Asia, and Australasia.

Global brands and agencies come to us when they need an in-market partner who understands both the nuance and the scale of the region - without managing a patchwork of local agencies to get there.

Our team spans key APAC hubs, connected through a central layer of strategy, data and performance. Clients get regional consistency without losing local relevance, and a single point of accountability.

Our edge? We blend human insight with intelligent automation to help brands grow meaningfully, not just launch loudly.

What we specialise in:

- Market-smart strategy and performance across Asia Pacific
- Cultural decoding and local consumer insight
- Breakthrough creative, brand storytelling, content and social media
- Paid media, programmatic and performance marketing
- SEO, generative engine optimisation (GEO) and paid search
- AI-enabled content and marketing systems
- Building relevance at speed, across platforms and regions


Ready to take your brand further in APAC? Contact us for a free 30 min consultation.

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Focus

Service Focus of Kindred

How the team's effort is distributed across services.

59%20%11%10%

Industries Focus

30%10%10%10%10%10%

Client Focus

Small Business10%
Medium Business40%
Large Business50%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
operating system, automations
Selected Work

Client Portfolio of Kindred

Where their work concentrates - by industry, budget, and timeline.

Clients: 10

AirbnbLenovoAtradiusHertzAppianIHGMarriott InternationalMonday.comForterOptimum Nutrition

Where we are

Locations (2)

Offices where Kindred operates.

Headquarter
China

China

181 Des Voeux Rd Central, Central, Hong Kong
Hong Kong, Hong Kong SAR HongKong
+852 5216 0359
Australia

Australia

105 Thomson St
Melbourne, Victoria 3000
+61 0403 111 640