Macromill, Inc.

Macromill, Inc. is a leading marketing research and data intelligence company headquartered in Tokyo, Japan. Since its founding in 2000, Macromill has revolutionized how businesses understand consumers by combining large-scale online research with advanced analytics and digital transformation solutions.

With operations spanning Japan, Asia, Europe, and the Americas, Macromill provides comprehensive marketing insights to over 4,000 client companies, including global brands across FMCG, finance, IT, automotive, healthcare, and media industries. Our mission is to connect “people and data” to create new value that drives better business and a better society.

Macromill’s services range from traditional consumer surveys to cutting-edge data integration, including purchase panel data, digital behavioral tracking, advertising effectiveness measurement, and causal AI modeling. By merging these diverse data assets, we help clients reveal not only “what” consumers do but also “why” they do it—enabling data-driven strategies for innovation, brand growth, and customer engagement.

In addition, Macromill has developed proprietary research platforms such as “Questant,” a self-service survey tool, and “Coreka,” a creative insight solution that connects survey data with creative planning. Through these products and our expert consulting, we support clients in optimizing marketing investments, identifying new opportunities, and enhancing the consumer experience.

As a technology-driven research company, Macromill continues to evolve with advancements in AI, automation, and data connectivity. We are committed to shaping the future of marketing and contributing to sustainable business growth by turning complex data into clear insights and actionable strategies.