Meaningful Sales

We engineer go-to-market systems for B2B tech companies in Europe and North America. The system maps a client's whole target market, then uses signals like hiring, funding, tech stack changes, or social activity to identify accounts with buying intent. This allows for precise, persona-level messaging across direct sales campaigns, networking initiatives, and event invitations. We also build processes for CRM reactivation and account expansion. The system is powered by our own platform, GRIT, where AI agents do research, write drafts, and handle replies under human supervision. These agents perform 60–70% of the work, making SDRs roughly 5x more effective.

We offer two ways to work together. In our Managed GTM Service, we run the system and campaigns as an extension of the client's team. In the "We build it, you run it" model, we build the complete system, train the client's team, and then hand it over for them to operate independently. In both cases, all assets created during the cooperation, including domains, mailboxes, contact lists, reply threads, and playbooks, stay with the client.

Our clients are typically software houses, SaaS companies, and B2B service companies. For THEY.dev, a London software house, we researched thousands of contacts and secured the first signed contracts within 4 months. For Ragnarson, we designed a sustainability market entry campaign that achieved a 40%+ investor response rate. For a healthcare-focused software house, we booked 30–40 conference meetings. At a large software house, 35% of leads were attributed to our outreach.

Meaningful Sales was founded by Piotr Zaniewicz (Co-founder & CEO) and Michał Zaniewicz (Co-founder & CTO). This work is built on over 10 years of B2B outbound experience. In 2014, Piotr Zaniewicz founded RightHello, which was one of Europe's first B2B sales automation companies and scaled to over 100 people.