Medici + Maestro

Who We Are Medici + Maestro is a tenacious, tenured brand marketing agency that is rooted in rich legacy and expertise. Curious, cunning and creative, we activate marketing fueled by intersectional innovation.

Why Medici?

Medici refers to the famous Italian banking family that ruled Florence from the 15th to 18th century, and who were mostly responsible for the birth of the Renaissance period. The Medici family are sometimes referred to as the first marketers of art in modern history. Consequently, Cosimo de’ Medici, who established the Medici family as effective rulers of Florence during much of the Italian Renaissance, is the 19th great-grandfather of our Founder and President, Drew Salamone, a direct descendant.

Why Maestro?

Maestro simply refers to it’s Italian meaning “master”, usually in the artistic sense. It’s a word that is reserved for a person with an enormous amount of skill and talent in their field. Yeah, that's us.

How We Identify
Mx2 is just a shortened form of Medici + Maestro, derived by taking the two M's - Mx2, or M times 2. We're the cool agency persona, but we're still ruled by the principles of Medici + Maestro. Plus, it rolls off the tongue a little better, wouldn't you say?

Our Experience Born from the evolution of a decade-old, full-service marketing shop, Mx2 represents a rebirth — a reimagining of basic marketing principles infused with innovative, modern approaches, cunning execution all led by an uber-experienced team at the helm.

Global Activation Headquartered in Philadelphia, our brand marketing team's reach, contacts and capabilities extend across state and country borders, capable of and proudly serving clients around the globe.