On Target

Make Shit Happen

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About On Target
We make all kinds of things you might associate with Marketing & Advertising firms: ads that engage, websites that produce, brochures that sell, emails that get read, videos that get watched, and on and on. Yes, we make awesome shit, but that’s not what we’re...
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< $25/hr
10 - 49
2002
United States
On Target
Make Shit Happen
0.00/5 (0 Reviews)
Services

Inbound Marketing & SalesWeb Development & SEOSocial Media ManagementContent WritingSales CollateralGraphic DesignSales EnablementBrand StrategyVideo Production
(In-house Studio)Pay-Per-Click ManagementTraditional Media BuyingTV, Radio, Outdoor, Direct MailTrade Shows

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Service Focus
Discussions
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header

Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.

What is hreflang, and how is it important for SEO?

The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. 

For example, if we search for the official Amazon website in the US, the result would be:

If we do the same in French, we will get this version:

So, this is actually possible because of the hreflang feature.

Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. 

In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. 

Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. 

On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. 

How to construct a hreflang tag?

It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. 

There are three important rules for efficiently implementing the hreflang tags:

Rule 1# Hreflang tags are bidirectional.

Rule 2# It is good to practice the self-referential hreflang attributes.

Rule 3# X-default tags are recommended, though not mandatory. 

However, hreflang tags can be best implemented using three ways:

  • HTML tags
  • HTTP headers
  • XML sitemap.

What signals help Google understand that your website is targeting a specific country?

  • You use the ccTLD of the country
  • You use the .org, .com or .net TLD
  • The country’s name included in the subfolder of your website
  • You use the language of the country in your hreflang directive in the header
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On Target
7915 Cypress Creek Parkway Suite #310, Houston, Texas 77070
United States
2816450653
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