Online Labs

Online Labs is a boutique Google Ads consultancy for ecommerce brands. I'm Dan Kabakov, a Google Partner certified specialist with 10+ years of hands-on experience running Shopping, PMAX, Search, and YouTube campaigns for direct-to-consumer brands.

I work exclusively with ecommerce — primarily Shopify stores with monthly ad spend between $5,000 and $100,000. My sweet spot is brands that have outgrown generic agency management and want someone who understands product feeds, margin-aware bidding, and the full funnel from impression to checkout.

What sets my approach apart: I build proprietary AI tooling to surface insights faster, flag feed issues, monitor search terms, and automate reporting. The judgment and strategy are always mine. The AI is the power tool, not the replacement.

I handle everything myself — no handoff to junior staff. That means every account gets the same level of attention: weekly optimization, monthly reporting, and direct communication with the person actually running your ads.

Specializations: Google Shopping, Performance Max (PMAX), Google Merchant Center, conversion tracking setup, Google Analytics 4 (GA4), feed optimization, and campaign architecture for scaling ecommerce brands.

Client results include a 680% peak ROAS for a luxury jewelry brand and consistent 4.5x sustained ROAS across Shopping and Search campaigns.

If your brand spends or is ready to spend $5,000+ per month on Google Ads, I can audit your account and identify what's holding your performance back — usually within 3 to 5 business days.