Optimise Your Marketing

Optimise Your Marketing (OYM) is a UK-based digital marketing agency founded by Stuart Baddiley and based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses across the UK build joined-up, measurable marketing operations using the BIG12 framework.

The BIG12 is a proprietary 12-pillar marketing system covering: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. Rather than running isolated campaigns, OYM uses the BIG12 to audit every area of a client's marketing and prioritise the work that will move the needle fastest.

OYM works with businesses across a range of sectors including farming and agriculture, engineering and manufacturing, gymnastics and fitness, hospitality and leisure, retail, legal and professional services, and financial services.

Services are available as monthly retainers (Growth Partner at £1,500/month, Managed Growth at £2,500/month, and White Glove at £4,000/month) or as fixed-price marketing sprints starting from £750. OYM also offers 1-2-1 online support sessions for businesses that need expert guidance without a full retainer.

OYM has delivered results including over 26,000 event registrations for a financial services client, social media growth and online revenue uplift for independent farm shops and leisure venues, and improved search rankings for professional services firms.

In 2024, OYM launched Buddy — an AI marketing tool (onlinemarketingai.co.uk) built on the BIG12 framework that gives businesses instant marketing guidance and audits. OYM also publishes the SocialCLUB newsletter, reaching over 25,000 subscribers weekly with marketing trends and insights.