Percept

Brand consultancy, Percept, was engaged by Angel Underwriting for a total rebranding, including brand identity, marketing collateral and website design.

Every design decision that Percept made as the brand consultancy, from typography and colour, to tone of voice and digital touch points, was guided by the need to rebrand, creating a contemporary identity that behaves as efficiently and confidently as the company it serves.

This strategy ensures that Angel doesn’t just look different across its new branding, marketing collateral and website design — it behaves differently, delivering the speed, clarity, and confidence brokers experience every time they engage with the brand.

Together, the brand identity and language used throughout all print and digital marketing collateral, combines to embody what Angel Underwriting delivers every day: smart, fast, broker-first underwriting, built for clarity, trust, and confidence.

A brand identity visually and verbally embodies the essence od a company and its product offerings.

For Bloc, this is captured in the duality of science-backed precision, with nature-inspired warmth. Clean, structured typography and a confident logotype convey expertise and trust, while organic graphic elements and a calming palette introduce approachability and balance.

Packaging design should always be authentic to the brand. While clean packaging design and clarity of messaging is not groundbreaking, it is the perfect fit for this brand. A stripped back, yet well-crafted style effectively represent a product range that is scientifically clinical, while being raw, honest and real.

Case Study

Branding and Marketing Agency, Percept, Create New Brand Positioning and Identity Design for Fitness Industry Digital Agency

Sweat Digital was born from a passion for fitness, digital design and brand marketing, but needed a sharper brand strategy to solidify its leadership in this area. As a marketing agency, they were already delivering strong results for their client base, but the branding lacked the clarity and authority required to stand out in an increasingly competitive landscape, which was hampering the growth rate they desired.

Branding specialist, Percept, identified the need for transformation through a brand assessment workshop, where we explored Sweat’s ambitions, analysed its market position, and unearthed key opportunities for the growth they wanted.

Branding

Branding specialist, Percept, created a brand identity that captures the vibrancy and momentum of the fitness industry, delivering a striking and cohesive visual language for the company. The logo design symbolises progress and elevation, serving as a bold and confident stamp of empowerment for their brand.

The result is a rebrand that not only stands out, but inspires action.

Packaging Design

Packaging design can literally make or break the success of a product, especially in the competitive environment of the alcoholic beverage market where retail brands jostle to connect with the consumer.

The packaging design that Percept developed for Montira is a celebration of craftsmanship and natural beauty. The bold wordmark asserts confidence and quality, while clearly distinguishing it from the branding of competitors.

The packaging design features a frosted bottle, which reflects the South Island’s climate. The individuality created by the white ink dip is a bold detail that adds a modern touch that catches the eye in a saturated in-store situation.

The prominent visuals of picturesque landscapes on the product labels capture the essence of the brand’s heritage and commitment to local ingredients. The native-inspired theme is reinforced with a photography style that captures the feels of their area, bringing the story of purity and patience full circle in a branding and packaging design solution like no other.

Brand Identity

The brand identity that design agency, Percept, created for this fintech client, encapsulates its core purpose of simplicity, trust, and innovation. The brand identity is inspired by the ripple effect a pebble causes in water, symbolising the transformative impact it can have on businesses, creating waves of change and growth in the payment space.

The colour palette for the brand identity blends a sophisticated indigo with a vivid violet gradient, representing trust and forward-thinking innovation, complemented by warm neutrals for a welcoming and accessible feel. The design agency, Percept, developed a typography style that is modern, clean, and highly legible, reinforcing their commitment to transparency and professional clarity all the way through the brand identity.

As any leading design agency would profess, photography is a very important factor in a successful brand identity. In this case, Percept created a style that showcases real-world business moments, capturing the energy and authenticity of Pebl’s customers and the simplicity of its solutions. This visual language, paired with thoughtful elements were inspired by the logo design.

Percept is a design agency that preaches holistic branding. In this instance, Percept ensured that every expression of the brand identity conveys the core message, which was to simplify and empower payment systems for businesses everywhere.

Rebrand

Previously known as Kazzi & Associates, this firm of chartered accountants made the brave decision to rebrand their company. Embarking on an ambitious journey to improve their business, they partnered with rebrand specialist, Percept, to redefine their brand identity and brand positioning within the financial services industry in Australia.

Brand Identity

Percept designed a brand identity that is a refined representation of balance and collaboration, with a clean, modern aesthetic, evoking trust and professionalism. The brand identity features sleek, geometric lines to symbolise the structure and stability that Unlevered provides, while the fluidity of the brand identity suggests adaptability and innovation.

Case Study

Searching for a brand designer, Stray to Stay selected Percept to create the brand identity for their not-for-profit organisation in Far North Queensland that rescues and re-homes pets in need.

Brand designer, Percept, worked in close partnership with Stray to Stay to gain deep insight into the challenges and opportunities the organisation was experiencing. Community-led and volunteer-run, they rescue abandoned and at-risk animals, and have earned the trust of their community through genuine, heartfelt work. However, their existing brand identity failed to capture the true depth of the impact, clarity of purpose, or the strength of their vision for change.

Brand Identity Design

At the heart of the brand identity, Percept created a custom wordmark that embodies transformation. The curved letterforms of Stray to Stay
capture the journey each animal makes — from uncertainty to belonging.

Within the logo, the letter ‘A’ evokes the shape of a home: a safe space, a new beginning, and a symbol of trust. Together, these elements form a brandmark that not only stands strong on its own but also subtly resembles an animal’s face, deepening the emotional connection around the pet re-homing process.

Identity Design by Packaging Agency, Percept

Brand Assessment

Packaging agency, Percept, took time to sit down with the founders of Onera vodka for a brand workshop. The purpose was to discover what made this product so special, so the identity design and packaging could be centred around the one core idea.

In the workshop session, brand designers, Percept, uncovered an untapped opportunity to leverage the unique story of Sweden’s Storglaciären Glacier — a natural marvel, which is an emblem of purity and timelessness.

Identity Design

The identity design is a modern tribute to the Storglaciären Glacier. The frosted blue bottle of the packaging captures the serenity and grandeur of the glacier’s icy landscape, while the vertical wordmark conveys a contemporary boldness.

Rebrand for Sharks FC by Brand Identity Agency, Percept

Rebrand

Seeking a rebrand, Sutherland Sharks FC teamed up with brand identity agency, Percept, to develop branding that celebrates its proud history and aligns with its vision for the future.

Brand Identity

The brand identity for Sharks FC has been refined to reflect an iconic and positive future for the club. Subtle adjustments have made the shark emblem more dynamic and confident, ensuring it feels inclusive and approachable to all members of the club, regardless of gender or age.

The inclusion of “1930” nods to the club’s proud heritage, bridging past and present. The primary colour palette is bold yet refined, evoking the strength of the ocean and the club’s beachside roots. Typography choices are progressive and forward-moving, designed to convey the club’s dynamic spirit.

Photography focuses on capturing candid, emotional moments that celebrate the essence of teamwork, camaraderie, and the love of the game. This rebrand ensures Sharks FC remains a symbol of pride and progress in its community with their strong new brand identity.

Brand Identity

Brand identity specialist, Percept, crafted the design to reflect Striive Care’s core values and positioning. The visual and verbal brand identity strikes a balance between professionalism and a personable, youthful energy. Focussing on a contemporary and accessible aesthetic, the design system for the brand identity makes for a welcoming and trustworthy brand presence across all touch-points.

The refined strategic positioning and brand identity has helped Striive differentiate itself within the care sector, strengthening its ability to connect with young Australians and their support networks. Ultimately the brand expression has been executed across a wide variety of marketing communications, having been rolled out to assets such as their website, socials, advertising and promotional materials.

Percept is a branding agency in Sydney Australia. You can see a wide variety of our design agency work across brand positioning, brand strategy, brand identity, brand design, packaging design, brand communications and digital design work here.