“Percept rebranded Sharks FC with a bold, modern identity that honours our heritage and future.”
Working with Percept Brand Design on our rebrand was an outstanding experience from start to finish. They took the time to deeply understand our club’s history, our community, and our ambitions, and translated that into a brand identity that feels both authentic and forward-looking. The process was collaborative and professional, with clear communication and a structured approach that ensured we always felt engaged and confident in the direction. The final outcome, a complete new visual identity and brand system, not only unifies the way our club presents itself but also energises our players, fans, and sponsors. The reaction from the community has been overwhelmingly positive, with the rebrand already helping us build stronger connections and a renewed sense of pride in Sutherland Sharks FC.
