Right Thing SEO

At Right Thing SEO, we do more than just rankings—we help businesses across Nashville and the Southeast grow with integrity, strategy, and real-world results. Founded and led by Michael McDougald, a nationally recognized SEO expert with a background in scaling multimillion-dollar companies, our agency brings math, marketing, and ethics together to deliver future-proof SEO strategies.

We’re not another generic digital agency offering cookie-cutter “SEO packages.” We’re a Nashville-based consultancy that understands how local search, technical optimization, and authoritative content come together to win on Google—and in AI-driven platforms like ChatGPT. Whether you're a local contractor trying to dominate in Green Hills or a multi-location brand expanding through Franklin, Murfreesboro, or beyond, we have the experience and tools to help.

Our specialties include:
• Local SEO for service-area businesses
• National SEO and content strategy for enterprise and e-commerce
• Penalty recovery and backlink audits
• SEO-first web design
• Data-backed keyword planning using AI and advanced modeling

Michael’s background includes building a $10M+ e-commerce company using SEO, reverse-engineering Google’s ranking systems, and training in-house teams to think like search engineers. At Right Thing SEO, we don’t just chase algorithms—we understand them.

Ready to do SEO the right way? Let’s talk.