SEO Bridge

GUS Logistics is a Cheshire-based third-party logistics (3PL) provider offering pallet storage, order fulfilment, FSDU solutions, and UK-wide transport management. When they approached SEO Bridge, they had minimal search visibility, an underperforming Google Ads account, and largely inactive social media channels - despite operating in a competitive B2B market.

SEO Bridge implemented a fully integrated digital marketing strategy across three channels. On the content side, we built a structured SEO content calendar targeting high-intent 3PL and logistics keywords, publishing two to four optimised blog posts per month alongside a full on-page optimisation of the existing website. For Google Ads, we rebuilt the account from scratch - tightening targeting by service line, implementing negative keyword lists, setting up conversion tracking for forms and calls, and running ongoing A/B testing. On social media, we took over day-to-day management of LinkedIn and Facebook, establishing a consistent posting schedule, branded templates, and a B2B-appropriate brand voice.

Within 12 months, the results were transformational: organic traffic grew by 187%, with page one rankings achieved for over 40 target keywords. Blog sessions grew 143% year-on-year, with average time-on-page increasing from 42 seconds to over 2 minutes 30 seconds. Google Ads returned 3.2× ROAS, cost-per-click dropped by 38%, and conversion rates improved by 91%. On social, LinkedIn followers grew 4.8× and engagement increased by over 210%. Overall inbound enquiry volume grew by 64%.

The client credited SEO Bridge with transforming their online presence from invisible to a consistent source of qualified leads.

Crave Coffee is a UK-based independent coffee brand selling premium products to consumers and businesses online. Despite a great product and growing brand, their website lacked the search visibility needed to compete - organic traffic was holding back growth.

SEO Bridge was brought in to fix the foundations and build sustainable, long-term growth. We carried out a full technical SEO audit, optimised all key pages (meta titles, H1s, structured data, internal linking), and built new SEO-focused landing pages targeting high-value search terms. Alongside on-site work, we ran a targeted link building campaign - editorial outreach, guest posting, digital PR, and local citations - to build domain authority in the food and drink space.

Comparing Aug 2025 - Apr 2026 against the same period the prior year, results were significant across every channel: organic search sessions grew by 43% (1,913 to 2,742), organic engaged sessions increased by 64%, direct traffic grew by 68%, and organic social sessions rose by 57%. Engagement rate improved from 46.79% to 53.5%, and average engagement time increased by 14.8%.

The client reported consistent month-on-month traffic growth translating directly into sales.