SetpointHQ

SetpointHQ is a UK marketing consultancy and software company, deepest in recruitment marketing. It works on the machinery that attracts customers and candidates: marketing, AI and the systems underneath. Founder Andy Pirie is a recruitment marketer with nearly thirty years in marketing, twenty of them in recruitment marketing. SetpointHQ launched publicly in April 2026.

Services include a fixed-price Recruitment Marketing Audit (7 areas, written report and 60-minute debrief, including AI visibility), websites, performance campaigns (PPC across paid search and social), SEO, GEO and AEO (AI visibility), tracking and attribution, AI automation, and fractional marketing director support.

Most work is with employers hiring at volume in tight labour markets, healthcare and social care above all.