Starfish is a Brand and Creative Agency, with unique expertise in Brand Experience. Independent since 2002, with offices in New York City, France, and Florida.
We believe a brand is the sum total of every experience it creates. Every interaction, every communication, every moment, human or machine. The Brand Experience is the Brand.
Every brand now exists in two places at once: the human world, where people decide what to trust, and the AI world, where machines discover, describe and recommend. We build for both from the first strategic question, so the brand is expressed identically across every surface.
Our work spans brand strategy, naming and identity, advertising, and brand experience, for clients including PwC, Gallup, Dunkin', Avis, Baxter and the Anti-Defamation League. We have served over 1,000 companies since 2002. Typical engagements run from $100,000 to over $1 million.
We call the discipline Brand and Creative Intelligence™.