Starfish is a Branding and Creative Agency that builds brands with the soul to move people and the coherence to govern AI. Independent since 2002, headquartered in New York City with offices in France and Florida.
We believe a brand is the sum total of every experience it creates. Every interaction, every communication, every moment, human or machine. The Brand Experience is the Brand.
Every brand is now read twice, once by people deciding what to trust and once by machines that discover, describe and recommend. Our unique expertise in Brand Experience means we build for both human and AI interpretation from the first strategic question, so the brand is expressed identically across every surface.
The work is organized around four pillars: Branding, Experience, Marketing and Stewardship. Our AI Brand Readiness solution readies a brand to prevail in the AI era, so that it is Fit for AI, described and recommended accurately by AI answer engines. All AI production is human-led, and AI never replaces a strategist's final judgment.
Our work spans brand strategy, naming and nomenclature, visual identity, brand architecture, advertising and brand governance, for clients including PwC, Gallup, Baxter International, Avis, Dunkin', Samsung, Principal, the Anti-Defamation League, Holland & Knight, Winston & Strawn, McGuireWoods, Adams & Reese, Lowenstein Sandler, DLA Piper and Debevoise & Plimpton. Typical engagements run from $100,000 to over $1 million.
