Overview

About Starfish Branding and Creative Agency

Starfish is a Brand and Creative Agency, with unique expertise in Brand Experience. Independent since 2002, with offices in New York City, France, and Florida.

We believe a brand is the sum total of every experience it creates. Every interaction, every communication, every moment, human or machine. The Brand Experience is the Brand.

Every brand now exists in two places at once: the human world, where people decide what to trust, and the AI world, where machines discover, describe and recommend. We build for both from the first strategic question, so the brand is expressed identically across every surface.

Our work spans brand strategy, naming and identity, advertising, and brand experience, for clients including PwC, Gallup, Dunkin', Avis, Baxter and the Anti-Defamation League. We have served over 1,000 companies since 2002. Typical engagements run from $100,000 to over $1 million.

We call the discipline Brand and Creative Intelligence™.

What clients say

Review Analytics of Starfish Branding and Creative Agency

Every review is verified through Goodfirms before it's published.

5.014 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 14 verified reviews · Updated August 2026
Starfish Integrated Brand Experience receives consistent praise for creative web design, strong project management, and responsiveness to client needs. Clients highlight the team's ability to understand brand personalities, balance technical and creative elements, and deliver tangible business results. A recurring suggestion is improving communication frequency and progress updates during project development phases.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Starfish Branding and Creative Agency
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What reviewers mention most

BOB wille, production manager at phillips manufacturingVerified Review
Posted on Sep 18, 2023

We hired Starfish with the primary goal of enhancing our brand visibility and market

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

our experience working with Starfish on advertising for Philips Manufacturing was largely positive. They helped us achieve our goals, demonstrated professionalism in project management, and showcased adaptability and creativity in their approach. We look forward to continuing our partnership and exploring further opportunities for growth together.

Muhammad Arsalan
Muhammad Arsalan, Director & Co-Founder at artxpro Private LimitedVerified Review
Posted on Sep 14, 2023

Starfish Labs took our vision and turned it into a reality with their exceptional web design service

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Their dedication, creativity, and commitment to delivering a website that not only met but exceeded our expectations showcased their professionalism. I am more than satisfied with the results, and I would wholeheartedly recommend Starfish Labs to any business seeking top-notch web design services that truly capture their essence and drive online success.

Adnan Iqbal
Adnan Iqbal, Investment Banker and Strategic Advisor at Montminy & CoVerified Review
Posted on Sep 14, 2023

A transformative website redesign

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

working with Starfish to redesign our website was a wise choice. They successfully met our goals and objectives, delivered quality results, and displayed excellent project management skills. Their creativity and attention to detail made them a valuable partner. However, some minor improvements in post-launch support and communication could enhance their services even further.

Jan Edgar, CEO at Genesis Women's Shelter & SupportVerified Review
Posted on Sep 4, 2023

Genesis Women's Shelter & Support's need to update and improve its technology infrastructure served

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

Starfish's expertise in software development combined with their deep understanding of our non-profit's mission made them an invaluable partner. Their solutions have had a transformative impact on Genesis Women's Shelter & Support, enabling us to serve our clients more effectively. We look forward to future collaborations with Starfish and highly recommend them to any organization seeking technological enhancements.

Jeremy Huffman
Jeremy Huffman, Director of Technology at SproutVerified Review
Posted on Aug 28, 2023

A Comprehensive and Eco-Friendly Solution for E-Waste Disposal and IT Asset Management

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

Their expertise in disposal, e-waste recycling, ITAD, and cybersecurity, coupled with their strong project management and commitment to sustainability, made them a reliable partner for our business. While there's potential for even more growth, their current services are commendable and contributed positively to our business objectives.

Jorge Guzman
Jorge Guzman, Brand Ambassador at VaporessoVerified Review
Posted on Aug 28, 2023

Exceptional project management

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

my collaboration with Starfish Integrated Brand Experience was fruitful and transformative. Their expertise in web designing elevated our brand's online presence, and their commitment to delivering on time and responding to our needs made the entire process smooth and enjoyable.

Danni Brace, Managing Director at Havas peopleVerified Review
Posted on Aug 25, 2023

Starfish's Impactful Web Design for Havas People

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Collaborating with Starfish on our web design project for Havas People was an incredibly positive and fruitful experience. From the outset, they comprehensively grasped our goals and delivered a solution that not only met but exceeded our expectations. Their ability to capture our brand's essence and translate it into a visually appealing and engaging website was truly remarkable. Throughout the project, their project management was top-notch, with timely deliveries and a responsive approach to our needs

Swathi Mohan, Co-founder at Ionixx TechnologiesVerified Review
Posted on Aug 25, 2023

They effectively addressed our goals, provided a solution that produced tangible results

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

our experience with Starfish on the Ionixx Technologies project was largely positive. They effectively addressed our goals, provided a solution that produced tangible results, and displayed excellent project management skills. Their ability to understand our unique requirements and adapt accordingly was truly impressive. While there were minor areas for improvement, overall, we were satisfied with their work and the impact it had on our small business.

Gary Dwayne, Managing Director at BittrexVerified Review
Posted on Aug 24, 2023

To embark on this transformative journey

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

The project demonstrated the potential of strategic branding in not only attracting but also engaging stakeholders, setting Bittrex on a continued path of growth and influence.

Ed Valle, VP Marketing at paneraVerified Review
Posted on Aug 22, 2023

Attractive web design from starfish

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

What stood out most about Starfish was their creativity and attention to detail. They truly captured the essence of our bakery's history and sourdough tradition in the design, making our website more than just a digital platform but an extension of our physical bakery. Their ability to translate our bakery's story into a visually appealing and functional website was both unique and impressive.

Sangeeta Sahni, Vice President at health advancesVerified Review
Posted on Aug 22, 2023

Transformative Healthcare Marketing: A Stellar Partnership with Starfish

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

Their strategic approach, creative execution, and commitment to delivering results helped us achieve our objectives in the healthcare consulting space. We highly recommend Starfish to any company looking for a marketing partner that can make a real impact.

Steve Roberts, Managing Director at Widney Manufacturing LtdVerified Review
Posted on Aug 22, 2023

Elevating Widney Manufacturing's Global Presence with Starfish

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

The results from our collaboration with Starfish have been outstanding. We saw a significant increase in brand recognition, engagement, and inquiries. Our website traffic spiked, and our social media engagement reached new heights. This translated into measurable outcomes such as a noticeable rise in leads and a subsequent increase in sales.

Jonathan Goodman
Jonathan Goodman, Founding Partner (CX) at Uncommon Creative StudioVerified Review
Posted on Aug 22, 2023

"Web Metamorphosis: Uncommon Creative Studio's Starfish Transformation"

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

our overall experience with Starfish was overwhelmingly positive, there is always room for improvement. One area where they could have enhanced their service is in providing more frequent progress updates during the development phase.

Andrew Church
Andrew Church, Commercial Director at Publisher CollectiveVerified Review
Posted on Aug 22, 2023

exceptional

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

They not only met but exceeded our goals, delivering a user-friendly and visually appealing website that significantly improved engagement and member growth. Their project management, responsiveness, and creative problem-solving approach made the entire process smooth and enjoyable

Focus

Service Focus of Starfish Branding and Creative Agency

How the team's effort is distributed across services.

40%30%15%

Industries Focus

15%15%15%10%10%10%5%5%5%5%5%

Client Focus

Small Business15%
Medium Business45%
Large Business40%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
Research and first drafts.
Claude
Long-form analysis and editing.
Grammarly
Proofreading
Canva
Internal working decks.
Lovable
Rapid prototypes for concept testing only.
Selected Work

Client Portfolio of Starfish Branding and Creative Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare100%
Major industry focus
Healthcare

Project Cost

Not Disclosed50%
$100001 to $50000050%
Common project cost
Not Disclosed

Project Timeline

Not Disclosed50%
26 to 50 Weeks50%
Typical timeline
Not Disclosed

Clients: 14

PwCADLAvisGallupBaxterNYC DOHNYS DHRMideaFotileMcGuireWoodsHolland & KnightWinston & StrawnAdams & ReeseLowenstein Sandler

Portfolios: 2

Where we are

Locations (1)

Offices where Starfish Branding and Creative Agency operates.

Headquarter
United States

United States

138 West 25th Street, Floor 7
NYC, New York 10001
212-219-7665