PPC Software

PPC or Pay-per-Click is a popular search engine marketing strategy where the advertisers have to pay the publisher a stipulated fee each time the ad gets clicked. The goal of PPC is to enhance online traffic to websites. But considering the tough competition prevailing in the digital marketing industry, most businesses are keen to implement the best PPC software to boost search engine marketing efforts. 

What is PPC Software?

PPC Software is an automation tool that enables you to innovate your digital marketing strategies with real-time modification, management, and tracking of PPC ad campaigns. You can also use the PPC management software to automate the keyword research process and set up campaigns based on the bidding amount. The PPC management tools let you calculate the budget in advance and link your PPC ads on various platforms such as Google, Facebook, or Bing. 

How to Select the Best PPC Software?

If you are keen to increase your website traffic, selecting the best Pay per click software becomes more than essential. GoodFirms’ provides a comprehensive list of top PPC tools, which has been thoroughly compared on different factors such as features, pricing, deployment models, etc.

Rankings updated: Jul 11, 2025
98 Software

Find the List of PPC Software with Reviews

  • Shape builds PPC management software that helps digital marketers and teams scale their business profitably. Shape gives advertisers tools to manage and optimize hundreds of PPC budgets across Google, Bing, LinkedIn, Facebook, ... read more about Shape Integrated

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in PPC Software

    Features

    • Alerts/Notifications
    • Account Management
    • Budget Management
    • Campaign Management
    • Performance Analysis

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Free
  • AdLantern cuts to the heart of a core, unchanging problem for digital marketers: budget management. By eliminating tedious busy work - having to pace and recalculate monthly budgets each day - we're ... read more about AdLantern

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Budget Management
    • Campaign Management

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $99 Per Month
  • Cloud-based discovery solution designed to drive traffic, monetize content, and increase audience engagement. Discovery platform that helps small to large sized businesses with lead generation and audience targeting.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Alerts/Notifications
    • A/B Testing
    • Account Management
    • Bid Management
    • Campaign Management
    • Keyword Tools
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Advigator is a software for Amazon sellers that manages advertising campaigns, analyzes search term reports, adds new keywords and sets optimal bids. All by itself.

    Entry Level Price
    $1 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Landing Pages
    • Performance Analysis
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $1 Per Month
  • Webmasters, website owner from any country may use the tool. Fits for any website or multiple sites. Tool for webmaster to build header bidding wrapper, integrate Prebid.js and DFP, collect analytics and ... read more about HeadBidder

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in PPC Software

    Features

    • Bid Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Free
  • PPC management and optimization software for Amazon vendors and sellers.

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $49 Per Month
  • Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and ... read more about Kenshoo

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • AdStage is powering lead generation marketers with closed-loop reporting and automation software. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to analyze performance, build ... read more about AdStage

    Entry Level Price
    $149 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in PPC Software

    Features

    • Account Management
    • Budget Management
    • Campaign Management
    • Conversion Tracking
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Available Packages
    Standard
    $149 Per Month
  • All-in-one software to run and automate your entire Amazon business. - Customizable Profit Dashboards - Product Alerts - Multiple Amazon Seller Accounts - Keyword Tracker - Keyword Research Tools - Review Automation ... read more about Elite Seller

    Entry Level Price
    $597 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Alerts/Notifications
    • Account Management
    • Keyword Tools
    • Landing Pages
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $597 Per Month
  • eLama is a smart digital marketing automation platform which simplifies Google Ads and Facebook Ads campaigns. eLama offers a bunch of professional tools such as UTM-building tool, Smart Bid Calculator, Campaign Advisor, ... read more about eLama

    Entry Level Price
    $11 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $11 Per Month
  • Replaces multiple complex platforms and endless spreadsheets with a single, clean user interface designed to help agencies of all sizes improve the scale and profitability of their PPC advertising services. Fiuti gives ... read more about Fiuti

    Entry Level Price
    $65 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    50% in PPC Software

    Features

    • Bid Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Available Packages
    Standard
    $65 Per Month
  • Best For Digital Marketer, Business Owners Product Details - Generate targeted negative keyword lists in seconds.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in PPC Software

    Features

    • Campaign Management
    • Keyword Tools
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Free
  • Free and paid PPC and SEO tools for better marketing. Here are just some of the features: rank tracker, keyword research tool, keyword clustering tool, website auditor, website watcher, search volume tracker ... read more about Topvisor

    Entry Level Price
    $29 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in PPC Software

    Features

    • Bid Management
    • Campaign Management
    • Keyword Tools

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $29 Per Month
  • A keyword research tool that lets you discover and profitable-and-easy to rank keywords in minutes.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in PPC Software

    Features

    • Keyword Tools

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
  • We create display ads and video ads for your business and put them on hundreds of the most popular websites — including Facebook.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in PPC Software

    Features

    • Campaign Management
    • Keyword Tools

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Free
  • Technology empowering businesses to advertise on Google, Bing & Facebook. Powered by machine learning and AI.

    Entry Level Price
    $125.22 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $125.22 Per Year
  • PPC management platform that helps organizations track inventories, create campaigns, manage profits, and monitor customer feedback. Business analytics and digital marketing agency that helps businesses of all sizes create, track, and automate ... read more about adMind

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in PPC Software

    Features

    • A/B Testing
    • Account Management
    • Bid Management
    • Campaign Management
    • Conversion Tracking
    • Keyword Tools
    • Landing Pages
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Plan, create, manage and optimise advertising campaigns on Google Ads, Facebook and Instagram.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in PPC Software

    Features

    • Account Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Free
  • Automated marketing solution that helps businesses create an optimize ad campaigns. We support both eCommerce sites and content sites. Increase conversions and decrease workloads by automating your Google Ads.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Conversion Tracking
    • Keyword Tools
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Amazon Seller, Amazon Marketing Agencies, Digital Marketing Agencies, Amazon SEO professionals Higher ad efficiency with algorithmic bidding and AI driven keyword research. Automate Your Amazon PPC with thousands of data points.

    Entry Level Price
    $239 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Available Packages
    Standard
    $239 Per Month
  • PPC management software that uses machine-learning algorithms to continuously analyze the performance of Amazon advertisements, making them more profitable through bid and keyword adjustments.

    Entry Level Price
    $89 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Available Packages
    Standard
    $89 Per Month
  • Takes Minutes to Build a Campaign Automated campaign Setup Select Storefronts (App Store Countries), Budget and Cost Per Download Goals, and Demographic Targeting Automated Search Ads Management 24/7 Integrate Third Party Attribution ... read more about Redbox Platform

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • ClickForce is pay-per-click (PPC) campaign management platform for all major search engines, (Google, Bing & Yahoo!). ClickForce seamlessly tracks form submissions, emails, order placements & more. Our machine learning algorithm automatically optimizes ... read more about ClickForce

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Account Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Track digital advertising clicks as they convert into offline calls.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Budget Management
    • Campaign Management
    • Conversion Tracking
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Darts is an advertising management platform to generate & manage PPC ads automatically. Can generate, update fully new ads or update to make relevant current ads and prices in ad campaigns created ... read more about Darts

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Account Management
    • Bid Management
    • Campaign Management

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increas DataHawk Advertising is an Amazon PPC Software that will help you monitor, analyze, and increase ... read more about DataHawk

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in PPC Software

    Features

    • Account Management
    • Campaign Management
    • Conversion Tracking
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification
    • ROI Tracking

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages

    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Free
  • Quantify is a PPC campaign management and reporting software used by advertisers and digital marketing agencies around the world.

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in PPC Software

    Features

    • Account Management
    • Campaign Management
    • Performance Analysis
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages

    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    • Free
    Available Packages
    Standard
    $49 Per Month
  • Control where your display campaigns show online to protect your brand and improve campaign performance.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Campaign Management

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
  • Designed for amazon marketplace's sellers, it is a PPC solution that provides account alerts, product dashboard, and more. Helps businesses sell on Amazon better with PPC and seller analytics.

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Contact Vendor
    100% in PPC Software

    Features

    • Alerts/Notifications
    • Account Management
    • Bid Management
    • Budget Management
    • Campaign Management
    • Keyword Tools
    • Performance Analysis
    • Rewards & Gamification

    Key Details

    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages

    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • Available Trial
    Payment Frequency
    • Quote Based

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