PPC Software

PPC or Pay-per-Click is a popular search engine marketing strategy where the advertisers have to pay the publisher a stipulated fee each time the ad gets clicked. The goal of PPC is to enhance online traffic to websites. But considering the tough competition prevailing in the digital marketing industry, most businesses are keen to implement the best PPC software to boost search engine marketing efforts. 

What is PPC Software?

PPC Software is an automation tool that enables you to innovate your digital marketing strategies with real-time modification, management, and tracking of PPC ad campaigns. You can also use the PPC management software to automate the keyword research process and set up campaigns based on the bidding amount. The PPC management tools let you calculate the budget in advance and link your PPC ads on various platforms such as Google, Facebook, or Bing. 

How to Select the Best PPC Software?

If you are keen to increase your website traffic, selecting the best Pay per click software becomes more than essential. GoodFirms’ provides a comprehensive list of top PPC tools, which has been thoroughly compared on different factors such as features, pricing, deployment models, etc.

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Find the List of PPC Software with Reviews

  • ExclusionSites.com

    Website Exclusion Lists for Display Advertising.
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    Control where your display campaigns show online to protect your brand and improve campaign performance. ... read more about ExclusionSites.com

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • HelloProfit

    Grow Your Amazon Business Smarter, Faster, Easier.
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    Designed for amazon marketplace's sellers, it is a PPC solution that provides account alerts, product dashboard, and more. Helps businesses sell on Amazon better with PPC and seller analytics. ... read more about HelloProfit

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Category Focus
    100% in PPC Software
  • Heraldbee

    Ful-automated Google Shopping app.
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    Easy to use app designed to manage your Google Shopping advertisement campaigns. Heraldbee makes advertising with Google Shopping Ads easy and effective for all businesses. Our software turns your product feed into Google Shopping so that you can get more out of Google Ads, without more effort. ... read more about Heraldbee

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • IfThenAds

    Ad campaigns automated to keep up with the real world.
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    Google Ads advertisers and digital agencies using Google Ads will benefit from the time-savings and campaign automation. Automate campaign management including budget and bidding based on current conditions. Weather bidding, lifetime budget and more. ... read more about IfThenAds

    Entry Level Price
    $1 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • Lightning AI

    The AI that automatically creates new Facebook interest groups & Google keywords.
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    Uses machine learning to optimise Facebook and Google Ads campaigns. The AI that automatically creates new Facebook interest groups & Google keywords. ... read more about Lightning AI

    Entry Level Price
    $5000 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • LXRGuide

    We worked very hard to make it very simple.
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    We serve small businesses or any other businesses who don't have to time or resources to handle their AdWords campaigns PPC recommendation engine that simplifies the process of optimizing Google AdWords with 20+ advanced analyses & forecasts. ... read more about LXRGuide

    Entry Level Price
    $500 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • Karooya

    paid search platforms such as Google Ads, Microsoft Ads and Amazon Ads.
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    We serve PPC Agencies and Businesses that spend on paid search platforms such as Google Ads, Microsoft Ads and Amazon Ads Helps PPC advertisers reduce paid search advertising spend and get actionable insights from the search query data. ... read more about Karooya

    Entry Level Price
    $150 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • OrbitalAds

    Google Search campaigns by automating manual processes. Saving your team time, effort and manpower.
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    Powerful algorithms that automatically Optimize Google Search Campaigns at scale. Features: - Be continuously updated with the search behavior of your target market. - Locate Keywords always in the appropriate Ad group for their performance to be optimal. - Detect the opportunities offered by DSA and optimize that traffic. - Detect new targets for which there are no Ad groups created in the accoun ... read more about OrbitalAds

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • PPC Bee

    Make tuned ads with powerful and precise tools.
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    Boost your online sales with PPC Bee! Automate the process of building PPC campaigns while keeping all of your products and categories under precise control. How to increase your PPC team productivity and reaction time with PPC Bee smart automation? 1. Connect your e-commerce stock data to PPC Bee. 2. Build complete PPC account structure with highly relevant ads. 3. Keep everything synchronised an ... read more about PPC Bee

    Entry Level Price
    $50 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in PPC Software
  • PPC BidMax

    PPC bid software with Yahoo Search Marketing, Bing AdCenter & Google Adwords keyword tool.
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    The ultimate Online Advertising Campaign and PPC bid management software for the agency and the advertiser ... read more about PPC BidMax

    Entry Level Price
    $60 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • PPC Samurai

    Google and Microsoft Ads management and systematization platform.
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    Google and Microsoft Ads management and systematization platform. ... read more about PPC Samurai

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in PPC Software
  • Proadly

    PPC optimization and management software designed for Google Ads.
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    PPC optimization and management software designed for Google Ads. The most intelligent Google Adwords Optimization Tool. Improve your Performance with ProAdly PPC Management Software: Increase efficiency by up to 70% Smartly lower your costs Grow revenues profitably Speed up your AdWords management ... read more about Proadly

    Entry Level Price
    $151.08 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • Profit Whales

    Turn Ad Spend into Ad Investment to Accelerate your Amazon Business Growth.
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    Profit Whales PPC automates Amazon PPC advertising campaigns, using one of five business goals: ACoS targeting, product launch, organic sales growth, revenue growth, profitable PPC. Changes are applied automatically then monitored to track the results. Automation includes keywords harvesting, negative keywords adding, bid management, remove duplicate keywords, running the campaigns on certain hour ... read more about Profit Whales

    Entry Level Price
    $280 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • ProfitMetrics

    ProfitMetrics lets you optimize your advertising after Profit instead of turnover!
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    Optimise your advertising after profit instead of turnover. See profits directly in your Google and Facebook. ... read more about ProfitMetrics

    Entry Level Price
    $30 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • Ptengine

    Improve your online marketing funnel, landing pages and advertisements.
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    Best way to find gaps in your website's visitor experience and optimize digital marketing tactics to win more customers. Understand what attracts or loses your site visitors by visualizing their behavior and experiences. Improve your online marketing funnel, landing pages and advertisements to generate more conversions and sales. ... read more about Ptengine

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    50% in PPC Software
  • SellerLabs

    Do More, Earn More, Grow More.
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    Customer satisfaction tool that helps businesses manage sales through chat bots, reviews, rank insights, customer contacts and more. ... read more about SellerLabs

    Entry Level Price
    $49 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in PPC Software
  • Sellozo

    Sellozo has created a fully-automated Amazon Product Advertising platform.
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    Sellozo's platform offers Amazon sellers the ability to simplify their Amazon ad campaigns, by fully-automating and optimizing each campaign to help them save time and money. Sellozo customers have experienced many benefits from using the platform including: -28% increase in profit on average -Lowered ACoS -Less time spent on manually adjusting bids -Automatic blacklisting of negative keywords -an ... read more about Sellozo

    Entry Level Price
    $149 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in PPC Software
  • Jove

    Ad testing tools for rapid innovation. real-time adaptation. better marketing.
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    The easiest way to track and adjust spend across channels. With our budgeting software you can track your spend against plan, minimize manual work, increase accuracy, and enable cross-functional visibility. ... read more about Jove

    Entry Level Price
    $75 Per Month
    Free Trial
    More than 30 days
    Category Focus
    100% in PPC Software
  • Whoop!

    Google Shopping management software Convert more shoppers more efficiently.
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    For Google Shopping users who need to set the smartest bid on every item, Whoop!'s predictive algorithm enables you to set individual, KPI-targeted bids for your entire assortment - painlessly. Unlike other Google Shopping management solutions, Whoop! generates item-specific campaigns and offers a lightweight dashboard, balanced by best-in-class modelling, custom strategies, and a deep specializat ... read more about Whoop!

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • Helium 10

    Everything You Need to Sell on Amazon, And More
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    Easily manage and grow a thriving e-commerce business with just one platform. Easily find a product with a robust 450 million ASIN database, and quickly validate your product’s success with at-a-glance analytics like seasonal trends, profit estimates, and more. With multiple keyword search options, like single-word and reverse ASIN searches, source everything from backend keywords to low-competi ... read more about Helium 10

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • AdEspresso

    Become an Ad Expert.
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    AdEspresso supports Facebook, Instagram and Google Ads campaign creation – creating all your campaigns in one place has never been so easy. One solution, all the advertising channels you need – less time spent switching from one Ads Manager to the other, more time making money. Get easy access to your clients’ accounts and have them approve your campaigns before going live. In one click. ... read more about AdEspresso

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Category Focus
    5% in PPC Software
  • RevenueWize

    The Amazon PPC Management Tool to reduce your ACoS
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    Reduce your ACoS and optimize your Amazon PPC with the most intuitive Amazon PPC Management Tool. Bring down costs, manage ad spending for your ASINs and control your Amazon spending. Best for Amazon sellers who would like to grow their business, control the Amazon PPC, better manage their ASIN spending and get a better return on their Amazon PPC ad spend. ... read more about RevenueWize

    Entry Level Price
    $89 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in PPC Software
  • PromoNavi

    digital platform for marketers and agencies
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    PromoNavi is a digital marketing platform. It is created to help marketers, agencies, and PPC professionals save time managing PPC accounts, automate manual work, uncover possible flaws, and get profitable insights. With PromoNavi, you can automate keyword research, do a competitor analysis, automate PPC reporting, create campaigns, track ad performance, check for broken links, and solve many mor ... read more about PromoNavi

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • Mediaqart

    Omni-channel automated digital advertising platform
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    We help businesses reach their perfect customers with an AI-Enabled online advertising platform that’s designed to deliver results. #GrowMoreWithMQ. Mediaqart is a fast-growing online advertising platform that provides simplified digital advertising solutions to help businesses grow better. Our platform includes automated solutions for advertising on major ad networks like Facebook, Instagram, G ... read more about Mediaqart

    Entry Level Price
    $250 Per Month
    Free Trial
    N/A
    Category Focus
    30% in PPC Software
  • NinjaSEM is the PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords Get access to 37+ apps for $14.99 per user. Features of NinjaSEM PPC Campaigns - Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Establish Ad campaigns and ad groups, manage bids, and start conversion-d ... read more about NinjaSEM

    Entry Level Price
    $14.99 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • Lebesgue

    AI-powered digital marketing consultant
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    Lebesgue works as your personal AI-powered marketing consultant - giving you custom insights on where to focus your efforts, how to optimize your Google, Facebook, and Instagram Ads, but also your full-funnel marketing strategy. ... read more about Lebesgue

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in PPC Software
  • Wordtune

    Your thoughts in words
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    Wordtune was built by AI21 Labs, founded in 2018 by AI luminaries. Our goal is to revolutionize the way we read and write. We design advanced AI tools and language models that understand the context and semantics of written text. These models are what set Wordtune apart as the first AI-based writing companion, moving far beyond grammar and spelling fixes to help you put your own thoughts into writ ... read more about Wordtune

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    30% in PPC Software
  • Windsor.ai

    Connecting all your MARKETING DATA
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    Windsor.ai is a marketing attribution software that aims to give advertisers and marketers the power to make data-driven decisions gathered from the different parts of the customer journey. Some of its key capabilities include optimizing keywords, managing marketing performance, and optimizing Google Ads. Users do not just automate the marketing data they are working with, but they can also connec ... read more about Windsor.ai

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    20% in PPC Software
  • WordStream

    Designed to Save Time
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    The best marketing strategies for your business. - Creative ideas to stand out in your market. Plus, use our popular free tools to get clear, data-driven direction to help you succeed: - The Google Ads Performance Grader - The Facebook Ads Performance Grader - The Free Keyword Tool.And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing plat ... read more about WordStream

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
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