Empanada

Empanada is an employee advocacy platform built for B2B marketing agencies and the companies they manage social media for. It turns LinkedIn participation into a structured process with content scheduling, employee reminders, executive accountability, and performance tracking. The platform helps overcome the common challenge of inconsistent employee and executive posting by making participation easier and more measurable. Empanada also uses AI to analyze LinkedIn posts against brand voice guidelines and help create content based on selected topics and brand requirements.

By streamlining employee advocacy, Empanada helps companies build a stronger social presence through authentic personal posts while giving agencies measurable results to demonstrate the impact of their social media and thought leadership efforts.