LiveRamp Identity Link

IdentityLink enables our customers to resolve the hundreds of different identifiers for consumers used on devices, marketing platforms, and in their own internal systems to a real person in a privacy-compliant manner.

It doesn’t matter if data is offline or online, first-party CRM or third party behavioral, online exposure data or mobile app download data—all of it can be tied back to a unique, privacy-safe identifier at the consumer level.

Everyone has some of the pieces, we put them together to create a complete and accurate picture. This means that brands and the companies that support them can finally achieve an omnichannel view of the customer before they onboard their data. Once they have the complete picture, activating it against the digital marketing platforms of their choice to execute people-based targeting and personalization supports a customer-centric strategy. And resolving feedback from marketing touch points back to an actual person will allow them to both measure campaign performance and continue to enrich their understanding of the consumer. Now, no matter where or how you want to use the data you and your partners have about consumers, you can bring it together. With an omnichannel view of the customer, everyone wins—including your customers.