Masarif.ae is an AI-powered platform where users can find financial products tailored to their needs

Masarif.ae is an AI-powered platform where users can find financial products tailored to their needs.
The principal innovation of the marketplace is that it allows users to express their requirements in a natural language and get a set of options tailored to their requirements.
Masarif’s aim is to change the way residents of the UAE choose financial products be it home financing, savings accounts, or credit cards - tailored to their financial goals, religion and capabilities.
Established in 2024, Masarif is a UAE-based platform dedicated to helping users find products that perfectly fit their financial needs. Financial products are often complicated so Masarif aims to provide a platform where users can easily compare offers from different banks and make best decisions for their future.
IT Engineering Solutions
2025
UAE
1 Industry
4 Languages
Industries
  • Banking
Licensing & Deployment
Support
  • Email
  • Weekdays
Training
  • Documentation

Masarif Core Features

Focus of Banking Feature
  • Multi-Currency
  • Online Banking
  • Retail Banking
  • AI Features
Focus of Financial Planning Feature
  • Investment Management
  • AI Features
Focus of Generative AI Feature
  • Customization and Control
  • Documentation and Support
  • Evaluation and Validation

Masarif Pricing

Pricing Type
  • Free

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