Minds

Minds is the end-to-end platform for commercial synthetic research. Teams create audiences grounded in public sources and, where enabled, their own research inputs, then run interviews, panels, questionnaires and executable quantitative methods such as MaxDiff, conjoint, NPS and Van Westendorp in one connected workflow, with analysis, comparison and export. Minds PRISM, the reasoning and source-modeling engine beneath every Mind, is designed to maximize grounding, consistency and accuracy within scoped, directional synthetic research.

Product, UX and marketing teams use it to test concepts, messages and stimuli, including websites, images, video, decks and Figma where enabled.