Needle

Morgan turned to technology veterans Mikko Valimaki and Joey Dempster to develop an innovative, live chat solution for ecommerce stores and online sales. Sure, live chat was already a thing, but customer service reps were rarely more acquainted with the product line than shoppers were. Needle would go one better by serving chat with Advocates – brand ambassadors who live and breathe the product line – to guide shoppers from curiosity to purchase. The live chat customer experience with Needle would be like shopping with an expert.