Reptor

A reputation is not made in one place. A critical article, a run of poor reviews, a thread on social media and the answer an AI assistant gives all feed the same picture, so Reptor follows them together rather than separately.

On the traditional side it tracks news coverage and the journalists behind it, review platforms, social channels, and radio and television. But it also track search positions including autocomplete and People Also Ask and queries ChatGPT, Perplexity, Claude and Gemini continuously. It stores both the answers and the sources each model cites. Those citations make the data usable: they show which kinds of sites a model leans on, and therefore where visibility work pays off, enabling more efficient AEO and GEO for comms and PR.

Reptor is AI-native. Agents collect mentions, weigh sentiment and relevance, and build a knowledge profile per organisation that keeps growing, so judgements sharpen the longer it watches. Based in Amsterdam, data on European servers.