Top Payroll Services in Rochester

Researched by:Goodfirms Research TeamUpdated:September 20, 2026

Goodfirms has reviewed 10 Payroll Services in Rochester as of September 2026. The top-ranked firm is Optima Benefits & Payroll (0.0 stars, 0 verified reviews, < $25/hr, Rochester). Across the category, the median hourly rate is $25, median client rating is 0, and 33% of firms employ 50+ members. Explore the vetted Payroll Services in Rochester companies below, compare their strengths, and connect with the provider best suited to your requirements.

The best payroll services in Rochester are known for their core values that are committed to customer satisfaction. Driven with expertise and innovative technology, the payroll service providers in Rochester offer the most personalized approach that businesses need to function in an optimum manner. With your payroll tasks taken care of by the most expert professionals, you can focus your attention on the core business functions, thus working to enhance productivity. To help you find such professionals in the industry, Goodfirms brings you a list of the top payroll processing companies in Rochester, complete with an analysis of their capabilities and qualitative rankings to help you make the best decision.

Goodfirms has verified 10 Payroll Services in Rochester - part of 2,904+ Payroll Services Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of Top Payroll Service providers in Rochester

Find a Payroll Services Company Near you
Find a Payroll Services Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Headquartered in Rochester, NY, Optima Benefits Group provides health insurance and employee benefits to customers all across the country. We have one goal in mind - to aggressively search out the optimal plans to meet your needs. Optima Benefits Group was formed to satisfy the unique insurance and benefit planning needs of both businesses and ... read Optima Benefits & Payroll reviews & insights

    < $25/hr
    2 - 9
    Rochester, United States
  • CPA Payroll, Inc. provides outstanding service to our clients because of our dedication to the three underlying principles of being complete, professional, and accurate.

    < $25/hr
    2 - 9
    Rochester, United States
  • Proliant provides a fully integrated, cloud-based human capital management solution that simplifies payroll and HR processes, improves accuracy, and ensures industry compliance. From day one, Proliant’s dedicated account managers work closely with clients to ensure they get the most out of their investment.

    < $25/hr
    250 - 999
    1993
    Rochester, United States
  • Home of Rochester's Tax, Payroll, Accounting, and Business Licensing services. If you need an experienced accounting professional to manage your business's financial records, you've come to the right place! Providing financial information to our clients in a timely and accurate manner is a commitment that we feel can not be compromised. Meaningful, well-organized financial records ... read Vision Tax Payroll reviews & insights

    < $25/hr
    2 - 9
    Rochester, United States
  • Stokes, Visca, & Company, LLP - CPA's provides professional accounting, tax, payroll, and financial planning services to small businesses and individuals in the greater Rochester area. We service all of Monroe, Ontario, and Wayne Counties. Stokes, Visca, & Company, LLP - CPA's is the “one stop financial shop” for small businesses and individuals. We are ... read Stokes, Visca, & Company reviews & insights

    < $25/hr
    2 - 9
    Rochester, United States
  • Supporting business owners and HR professionals to help make the complex simple. Paychex, Inc. (NASDAQ: PAYX) is a recognized leader in the payroll, human resource, and benefits outsourcing industry, with a steadfast commitment to success and a record of achievement that continues a tradition of delivering excellence. Paychex, Inc. (NASDAQ:PAYX) is a leading provider of ... read Paychex reviews & insights

    $300+/hr
    10000+
    1971
    Rochester, United States
  • Few people get excited about payroll processing. But everybody loves getting paid. We work in payroll. That means we work through a lot of stuff many consider boring. It also means we make possible the very best part of everyone's week. (High five!) Employees can tolerate a lot of things but you mess with the ... read Complete Payroll Processing reviews & insights

    < $25/hr
    50 - 249
    1992
    Rochester, United States
  • Rochester has been home to Flower City Tax since it's birth in 1983. Company founder, Valarie A. Hill began Flower City Tax & Accounting as an alternative to the large accounting and tax firms that are more interested in their pocketbooks than the customer, and the typical national franchises where you are just a number. ... read Flower City Tax reviews & insights

    < $25/hr
    2 - 9
    Rochester, United States
  • Our firm offers a wide range of services to our individual and business clients. Because our firm is relatively small, our clients benefit by getting personalized, quality service that is beyond comparison. Below we have listed the services that we offer to our clients along with a brief description. As the list below is by ... read Conlon & Company Certified Publics Accountants reviews & insights

    NA
    2 - 9
    Rochester, United States
  • Bookkeeping Consultation This discounted plan is designed for new entrepreneurs who are looking to get started on their books and need minimal guidance. A Certified Bookkeeper will review your finances, work with you on any issues and submit a Findings Report that details the recommendations and accounts. We will also meet with you once per ... read QMK Consulting, LLC. reviews & insights

    $200 - $300/hr
    2 - 9
    Rochester, United States

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1 cities with the best Value Score for hiring.

Ranked by a composite blending firm count (supply), average rating (quality), and average hourly rate (cost). Affordability is weighted highest (50%), so this surfaces genuinely affordable destinations - not just the biggest markets.

Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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All cities ranked by Value Score.

Every city in scope, ranked by Value Score.

CityFirmsAvg RateAvg RatingValue ScoreAction
USRochester33$62/hr-63View firms
USRochester
33 firms$62/hr
Value Score63 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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Cities with the best Value Score for business services hiring.

Ranked by a composite score blending firm count (supply), average rating (quality), and median hourly rate (cost). Affordability is weighted highest (50%), so this list surfaces actually affordable destinations rather than just-big markets.

Budget leader
Rochester · $0-24/hr

11 firms in this tier - more than any other city. Top picks: Thaney & Associates, Flower City Tax, Action Telephone Exchange.

Top tier leader
Rochester · $150+/hr

2 firms in this tier - more than any other city. Top picks: Paychex, QMK Consulting, LLC..

Loading heatmap…
Cell intensity (firm density):
Low
High
Best Value marks the densest, highest-rated, most-affordable cell per row

How the heatmap is built

Every cell in the grid above is the count of firms in (place × hourly-rate tier). Firms are placed by their published hourly rate; those without a disclosed rate are not plotted.

Top company names per cell are surfaced by Value Score - a weighted blend of affordability (50%) + rating (35%) + review volume (15%).

The "Best" ribbon marks the cell in each row where firm density, ratings, and affordability line up best - the densest, highest-quality combination.

Read the full methodology
Value Score · per firm
ValueScore = 0.50 × Affordability
+ 0.35 × Rating
+ 0.15 × Review Volume
// All sub-scores normalized 0-100
// Affordability = (1 - rate/$200) × 100
// Rating = (rating - 3) / 2 × 100
// Volume = log10(reviews+1)/log10(200) × 100

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Browse all business services firms in your chosen country - or let our AI hand-pick 3 matches based on your project, budget, and time-zone preference.

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